Model shoppers: Chanel show offers supermarket chic2014:03:07
Paris – For Chanel’s Paris Fashion Week show, Karl Lagerfeld transformed the Grand Palais into a giant supermarket.
Models strode through brashly coloured drinks aisles bearing shopping baskets covered in Chanel chain-link. Before and after the show, guests browsed through a store where even the ketchup was Chanel. Lagerfeld’s shopping emporium was fully stocked with Chanel water, Chanel ham – even Chanel-stamped eggs. The hardware section had Chanel spades and doormats.
The allure of free goodies prompted a near riot as guests dashed for the shelves once the show was over. Sadly, only the fruit and vegetables were on offer, as the rest of the food had been promised to the homeless of Paris.
The show has already been brandjacked by George at Asda. The Walmart-owned supermarket posed lookalike models dressed in clothes from its clothes label George in its aisles.
Chanel is on a roll. To read about its inspired summer 2014 couture collection, read our Making the Running seed.
- Western Europe
Soap opera: Soundscape casts new light on music2014:03:07
London – Designer Dagny Rewera’s art installation, Invisible Acoustics, makes sound visible by projecting light through a soap bubble.
Rewera set up hoops dipped in a soap solution directly above three speakers that played tones in a variety of frequencies. As the speakers vibrated, the soap bubbles pulsated and quivered.
The designer attached lights to the speakers and projected the images onto the ceiling, creating a pearlescent kaleidoscope that moved in time with the music.
‘The aim of the project was to change the perception of the everyday,’ explains Rewera. ‘The project tries to enhance the greater understanding of the world we are surrounded by and [suggests] there might be parallel worlds unnoticed in our mundane lives.’
Bright types: Bold look for gourmet burger joint2014:03:07
Barcelona – For the recent rebranding of gourmet burger chain Bacoa, design agency TwoPoints played with bold graphics and colour.
The restaurant interior combines contemporary graphic design with traditional Spanish influences. The posters that line the restaurant walls show still-life foodscapes and messages in bold letterpress typeface. The photography portrays the ingredients in a more fresh and natural way and reinforces the handmade and local values of the brand.
Known for its experimental print processes, TwoPoints has created a punchy and playful visual identity across print, online and for the flagship restaurant.
‘The inspiration behind our concept is typical Spanish bars. This is where the idea for the typeface and the colour came from, but the choice of materials in the interior design was also influenced by them,’ TwoPoints’ Martin Lorenz tells LS:N Global.
- Western Europe
Distorted fashion: Kenzo works with David Lynch2014:03:06
Paris – At Kenzo’s autumn/winter 2014 womenswear show, models walked in front of a mirrored backdrop and a contorted clay head statue, designed to be unnerving and setting the scene for a slightly dark, emotion-rigged catwalk.
Kenzo’s creative directors Humberto Leon and Carol Lim worked with film director David Lynch on the catwalk set, the final in a seasonal trilogy after pre-collection and menswear.
Lynch explained his set inspiration to Dazed Digital: ‘I wanted to try and get a different feel for a runway show, having mystery and emotion swimming together.’ The disturbing, apparently screaming, clay head as a backdrop, coupled with the distorting hall-of-mirrors reflections, resulted in a disturbing, dystopian vision in which models looked lost and could have come straight from Lynch’s seminal, dream-like 90s tv series Twin Peaks.
The collaboration is a good example of brands and creatives exploring dystopian fantasies and extreme emotional scenarios that push the boundaries of what consumers consider normal. For more, book a place at The Polarity Paradox Trend Briefing event.
- Western Europe
Jungle fresh: Hotel blends local craft and luxury2014:03:06
Jakarta – The Kosenda Hotel is the perfect combination of modernity and heritage. The traditional houses of Indonesia’s ethnic Betawi tribe are translated into a modern iteration in the hotel’s shard-like exterior, while the interior embraces local craft in its use of materials and aesthetic.
Inside the hotel, teak off-cuts from local plantations are used throughout as a striking design element – latticed along the ceiling and on the walls – while local flora and greenery is a reminder of the Indonesian jungle that lies near the bustling capital. Work by local artists Sanchia T Hamidjaja and Triyadi Guntur Wiratmo depict the city’s present and its vibrant past.
Like the Crafted Locale design direction we have noted in retail, in which designers draw inspiration from their immediate surroundings and local materials, the Kosenda Hotel is an expression of love for Jakarta’s heritage.
For more on how hotels are creating an urban jungle, finely blending concrete and greenery, read about the 25hours Hotel Bikini Berlin
Fine dining: A visual conversation on food2014:03:06
Hong Kong – Fifty years after he put down his paintbrush to found an empire of Chinese fine dining restaurants, restaurateur Michael Chow is returning to art. To celebrate his first solo exhibition of large sculptural canvases in Hong Kong, NOWNESS commissioned a video, The Art of Dinner, translating Chow’s oral history into an art piece.
The video by Dallas-based artist Trey Wright visualises a conversation between Chow and London restaurateur Jackson Boxer, in which Chow talks about his legacy of making Chinese food respectable and his return to art. The video has a Futurist montage style, with collage cut-outs and stop-motion technique.
The video brings together Chow’s love for his Chinese heritage with his love for art. More and more, we are seeing food elevated to fine art, as food designers use it to entice all five senses. For more, read our New Foodscapes microtrend.
Michael Chow’s Recipe For A Painter show is currently running at the Pearl Lam Galleries in Hong Kong until March 8 2014.
Cloud 9: New Australian wine brand goes monochromatic2014:03:05
By Sonia van Gilder Cooke
Earlier this year, LS:N Global tracked how several premium wine brands are moving towards stylish, simple black-and-white label design. Ministry of Clouds follows on from this with an elegant label featuring debossed print on heavy, textured stock. The logo, inspired by cloud classification symbols and ice crystals, is reminiscent of LS:N Global’s Emblematic design direction, where designers create super-stylised symbols to graphically represent a brand.
The wine brand’s name — Ministry of Clouds — is meant to reveal ‘a paradox’ between what one can and cannot control, according to Parallax’s website.
Chemical reaction: Clothing responds to the elements2014:03:05
London – The Unseen is a collective that explores the relationship between art and science, materials and chemicals, through performances and producing works of design. For a recent performance piece during London Fashion Week, the house presented a headdress that alters colours in reaction with changes in the surrounding air.
The headdress, made from panels of leather that had been stitched together, was sprayed with heat-reactive ink, created by The Unseen Alchemist Lauren Bowker. In the performance, the headdress was lit with candles and, as the heat from the candles’ flames came into contact with the material, the ink began to change colour. Bowker also layered other similar leather pieces with wind-reactive ink, causing the material to change colour in response to the movement of air.
Designers are showing more interest in working with heat-reactive materials, to bring added awe and mystique to their clothing. For more, read our Innovate on Alexander Wang’s latest collection.
Echoing pages: Author’s novel gains digital platform2014:03:05
Toronto – Publisher Penguin Books has teamed up with Dare Toronto to create a digital interactive website, The Echo Project, to accompany the paperback release of Khaled Hosseini’s latest novel, And the Mountains Echoed.
Each page of the book will have a unique webpage that visually interprets the words on the physical page. Some of the webpages will be interactive, while others will show videos or play readings. With 402 pages, that means there will be 402 webpages of content – or at least that is the plan. The Echo Project is currently under way, and for any pages that do not yet have a corresponding digital interpretation, Dare Toronto is asking fans to submit their own suggestions.
The death of print books has been postulated by many, with the rise of e-readers and the internet, but The Echo Project shows that both print and digital have a place within publishing.
For more on how technology is affecting shifts in entertainment, read our Futuretainment
Polarity perfume: New scent responds to extremes2014:03:04
London – British milliner Stephen Jones launched a new fragrance and fashion film, Wisteria Hysteria, which captures the complex and polarised landscape of contemporary society.
Directed by Henry Pincus, the film is set in a world that is both rococo and futuristic. An angelic woman dressed in pure white sprays herself with the perfume, symbolising the release of a new side to her. She is then confronted by a strong and powerful antagonist wearing a contrasting black gown. The opposing characters represent the dual identity of the female, a recognition that the modern woman doesn’t want to be seen as just one thing.
Wisteria Hysteria looks at the future and the past, the light and the dark, the positive and the negative, the clean and the sensual. Increasingly, lifestyle industries are drawing inspiration from both utopian and dystopian themes.
‘As austerity becomes tempered with a new sense of optimism, we are witnessing the rise of extreme trends and counter-intuitive behaviour in shopping, health, dieting, even eating and drinking’, says The Future Laboratory co-founder Martin Raymond.
After years of austerity, consumer behavior is shifting between extremes. For more on what this means for brands and products, watch The Polarity Paradox preview film, and buy tickets for the SS14 Trend Briefing.