Retail

From groceries to placemaking, retail is becoming more immersive, expressive, dramatic and hyper-personalised.

Transforming brand loyalty

17 : 04 : 2023 Retail : Technology : Society

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven loyalty networks for smaller brands.

Transforming brand loyalty

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