Retail

From groceries to placemaking, a wide-ranging exploration of the retail industry

Why retailers and marketers need to take VR seriously

16 : 04 : 2018 Retail : Technology : VR

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction with virtual and augmented reality to create a new medium.

Why retailers and marketers need to take VR seriously

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more