Retail

From groceries to placemaking, a wide-ranging exploration of the retail industry

Ryan Elder on the power of distance in sensory marketing

18 : 12 : 2017 Retail : Advertising : Marketing

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer behaviour.

Ryan Elder on the power of distance in sensory marketing

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more