How to be hip: Illusive cool at SXSW Interactive 2014

12 : 03 : 2014 SXSW : South By South West : Software

Yahoo! and Samsung both made an expensive splash at SXSW Interactive 2014 with the aim of positioning themselves as groovy Millennial- and creative industry-friendly competitors to Apple, which was conspicuous by its absence in the Interactive line-up. But they had mixed success. 

How to be hip: Illusive cool at SXSW Interactive 2014

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