Ale and arty: New beer bottle design goes retro

Ann Arbor, Michigan – A new beer bottle design takes a classic look and polishes it for current-day consumers. The new labels for Northern United Brewing Company brands North Peak and Grizzly Peak were designed by Minneapolis-based studio Neatly Trimmed Beard to replicate the ‘old-timey log-cabin vibe’ at Northern United’s brew pubs, the designers say.

The new packaging will début as North Peak and Grizzly Peak beers make it out of the restaurants and are sold in stores for the first time, responding to the trend for Homedulgent consumers looking to kick back at home.

The beer sector is seeing rapid innovation as brewers aim to meet increasing home-based demand for their offer, including the new home draught systems from MillerCoors and Heineken that allow consumers to recreate the bar experience in the home. Home entertainment never looked – or tasted – so good.