Following suit: Amies brings back the glamour

17 : 01 : 2012 Heritage : Globe-Trotter : Claire Malcolm

Florence – The glamour and decadence of the 30s inspired Hardy Amies design director Claire Malcolm, who looked to the British coutourier’s photo collection for the label’s autumn/winter 2012/2013 collection, shown at Pitti Uomo this month.

Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13
Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13
Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13
Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13
Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13

The range focused on a kaleidoscopic interpretation of the grey flannel suit, grounded in Amies’s links with Hollywood, royalty and heritage. In a bid to re-invent the 21st-century gentleman, Malcolm encapsulated a new decadent mood in menswear and glamourised the sartorial staple.

Malcolm also referenced Busby Berkeley’s 1933 musical, Gold Diggers, giving the abstract aerial shots a modern spin through graphic interpretations in shirts, velvet tailoring and the runway backdrop. Malcolm described the theme as Deco-Tron and collaborated with British accessories brands Globe-Trotter for the luggage and Mr Hare for the nickel toe-capped footwear.

LS:N Global has previously reported on the formal shift in menswear with our New Gents macrotrend.

Discover More Daily Signals
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health & Wellness : Parenting : Marketing
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN