Following suit: Amies brings back the glamour

16 : 01 : 2012 Heritage : Globe-Trotter : Claire Malcolm

Florence – The glamour and decadence of the 30s inspired Hardy Amies design director Claire Malcolm, who looked to the British coutourier’s photo collection for the label’s autumn/winter 2012/2013 collection, shown at Pitti Uomo this month.

Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13
Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13
Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13
Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13
Pitti Uomo by Hardy Amies, menswear AW12/13 Pitti Uomo by Hardy Amies, menswear AW12/13

The range focused on a kaleidoscopic interpretation of the grey flannel suit, grounded in Amies’s links with Hollywood, royalty and heritage. In a bid to re-invent the 21st-century gentleman, Malcolm encapsulated a new decadent mood in menswear and glamourised the sartorial staple.

Malcolm also referenced Busby Berkeley’s 1933 musical, Gold Diggers, giving the abstract aerial shots a modern spin through graphic interpretations in shirts, velvet tailoring and the runway backdrop. Malcolm described the theme as Deco-Tron and collaborated with British accessories brands Globe-Trotter for the luggage and Mr Hare for the nickel toe-capped footwear.

LS:N Global has previously reported on the formal shift in menswear with our New Gents macrotrend.

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