Sole mates: Barbour and Grenson join forces

London – Shoemaker Grenson has created a line of footwear for heritage outerwear brand Barbour.

‘Developing our footwear range is part of Barbour’s lifestyle strategy,’ says Barbour managing director, Steve Buck. ‘Grenson is renowned for being one of the finest UK producers of luxury, and its history and heritage are very similar to those of Barbour.’

Smart brands are making use of the collaborative advantage that comes from joining forces with similar companies. For more, read our Co-Opetition micro trend.