What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Sole mates: Barbour and Grenson join forces
London – Shoemaker Grenson has created a line of footwear for heritage outerwear brand Barbour.
‘Developing our footwear range is part of Barbour’s lifestyle strategy,’ says Barbour managing director, Steve Buck. ‘Grenson is renowned for being one of the finest UK producers of luxury, and its history and heritage are very similar to those of Barbour.’
Smart brands are making use of the collaborative advantage that comes from joining forces with similar companies. For more, read our Co-Opetition micro trend.
Most Recent
1
Right to Repair laws take on big tech:
New repairability laws are encouraging eco-aware business models. But will...
2
Danse Macabre:
Taking dark humour to the next level, Gen Z are using death as a day-to-day...
3
Brand Innovation Debrief: Hæckels:
With trailblazing in-house biotech and lab-grown ingredients, Hæckels is...
4
Futures 100 Innovators: March:
We look at 10 more innovators to watch as part of our Futures 100 Awards,...
5
Chinese Outdoor Fashion Market:
Propelled by Covid, China's surging interest in local outdoor sports hints...
6
Autumn/Winter 2023: The Download:
From a diversity downturn to a theatrical-versus-commercial polarity, these...
7
Not your parents’ car:
Targeting the so-called car-averse Gen Z, the automotive sector is using...
8
Work States Futures Preview On Demand:
Catch up with a preview of our upcoming macrotrend, Work States Futures,...
9
Alternative Seafood Market:
As concerns about marine consumption grow, alternative seafood companies are...
10
She is Mother:
Talented women over 60 are finally getting their flowers and making more...
11
Wearables: the at-home doctor:
Wearables may have been a novelty 10 years ago, but today they have the...
12
Future Airport Commerce:
A new report by Kinetic Consultancy explores how digital enhancements and...
13
State of Luxury: Post-lockdown China:
After contracting in 2022, the most promising market for luxury goods is...
14
Lunar Landers:
With multiple countries now aiming for the moon, automotive companies are...
15