Over the counter

17 : 05 : 2016 Kaibutsu : Dohtonbori : Fast Food Aid

Tokyo – Supplements store Fast Food Aid is helping lovers of junk food to understand the effects of their consumption.

  • The clinical space was created by Japanese design studio Kaibutsu
  • It aims to educate people about the negative effects of fast food
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo

Fast Food Aid provides free vitamins in exchange for a receipt from one of Tokyo’s many fast food outlets. The prescription is tailored according to the meal’s nutritional value, or lack thereof, with the missing nutrients from a pizza equalling around 24 tablets.

The concept store, which is designed to discourage people from eating unhealthy fast food, is part of a marketing stunt to promote organic fast food restaurant Dohtonbori.

‘We opened this shop in Harajuku, where there are a lot of young people who have bad eating habits,’ explains creative director Ikkyu. ‘Once they get inside, they are surprised by the amount of supplements they have to take and begin to understand how bad their eating habits are.’

The Big Picture

Consumers are looking for ways to have their cake and eat it too, and are turning to products that offset the negative effects of their hedonistic lifestyles. Read our Alco-health microtrend to find out more.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN