What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Over the counter
Tokyo – Supplements store Fast Food Aid is helping lovers of junk food to understand the effects of their consumption.
- The clinical space was created by Japanese design studio Kaibutsu
- It aims to educate people about the negative effects of fast food
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid campaign by Dohtonbori, designed by Kaibutsu, Tokyo
Fast Food Aid provides free vitamins in exchange for a receipt from one of Tokyo’s many fast food outlets. The prescription is tailored according to the meal’s nutritional value, or lack thereof, with the missing nutrients from a pizza equalling around 24 tablets.
The concept store, which is designed to discourage people from eating unhealthy fast food, is part of a marketing stunt to promote organic fast food restaurant Dohtonbori.
‘We opened this shop in Harajuku, where there are a lot of young people who have bad eating habits,’ explains creative director Ikkyu. ‘Once they get inside, they are surprised by the amount of supplements they have to take and begin to understand how bad their eating habits are.’
The Big Picture
Consumers are looking for ways to have their cake and eat it too, and are turning to products that offset the negative effects of their hedonistic lifestyles. Read our Alco-health microtrend to find out more.
Most Recent
1
The destinations betting on digital nomad futures:
With the pandemic showing people that they no longer need to work in an...
2
How football can kick luxury brands into shape:
False 9 is on a mission to elevate and promote the modern football player...
3
The hyper-local services levelling up logistics:
From ride-sharing retail to community collection points, third-party...
4
Webinar: Future Forecast 2021:
Watch our 60-minute webinar hosted by co-founder Chris Sanderson, exploring...
5
Club Psora’s network is destigmatising skin conditions:
Miriam Thom, founder of Club Psora, is building a community to reframe...
6
Why brands must learn from the film and gaming universe:
Brands must offer consumers the escapism they crave as routine fatigue sets...
7
Climate-adaptive Wineries:
As the wine industry adapts to extreme weather and wildfires, threatened...
8
Metaverse Market:
Expanding far beyond its gaming roots, the metaverse is becoming a youth hub...
9
Digital Fandom Market:
Fandom in the digital age is booming, with live-streaming, tokenisation and...
10
Augmenting Automotive Retail:
In the pandemic age, luxury car retail is driving in a new direction,...
11
Why hospitality’s success lies in small cities:
Mario Tricoci, co-founder of Aparium, explains why business is booming at...
12
Dematerialising fashion:
Marjorie Hernandez de Vogelsteller, co-founder of The Dematerialised,...
13
Enhanced Natural Beauty:
Beauty consumers are shifting their focus from cosmetic fads to more natural...
14
Five evolutions of the future nightclub:
With nightlife at risk, these young innovators are optimising a time of...
15