San Francisco – Keeping in shape can do more than just improve your waistline, as shown by FitBit’s FitForFood initiative, which turns calories into meals for America’s needy. All the calories that FitBit users burn translate into meals for the 49m Americans who go hungry every day.
Working in partnership with Feeding America, the nation’s largest domestic hunger-relief organisation, FitBit is calling on the thousands of people every year who abandon their New Year’s resolutions to dust off their bikes, hit the trails and burn calories like never before.
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