Sky high cocktails: The miniature DIY kit for an in-flight Old-Fashioned

21 : 11 : 2014 Airport Retail : Cocktails : Brooklyn

Brooklyn – Online drinks magazine Punch and agency W&P Design have collaborated on a miniature Carry On Cocktail Kit that has everything air passengers need to create their own Old-Fashioned cocktails at 30,000 feet.

Punch Carry On Cocktail Kit by W&P Design Punch Carry On Cocktail Kit by W&P Design
Punch Carry On Cocktail Kit by W&P Design Punch Carry On Cocktail Kit by W&P Design
Punch Carry On Cocktail Kit by W&P Design Punch Carry On Cocktail Kit by W&P Design

The kit contains a linen coaster, a spoon to act as a muddler, two sachets of cane sugar and – most importantly for the cocktail – a tiny bottle of aromatic bitters. It also has a recipe card that describes how to make the perfect Old-Fashioned for two.

The only notable thing missing from the kit is the whiskey, due to Federal Aviation Administration rules prohibiting passengers from drinking the liquor that they have carried on the plane. But after getting whiskey and ice from the flight attendant, a classic cocktail is only a few moments away.

A revival of air travel is under way, returning to the days when flying was considered a glamorous affair rather than the drudgery it is now. For more on how the journey is changing before we even board a plane, read our Airport Retail market report. 

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN