UK – The British fashion brand is further demonstrating its sustainability efforts with the launch its new trainer collection, Loop.
In contrast to traditional shoes, which are often difficult to recycle due to their inseparable components, the Loop collection is built using a new production method that allows each element of the shoe to easily detach and be upcycled or recycled. Typically, the sole of a shoe is bound to the upper section with glue, however the soles of the Loop trainers are attached using interlocking clips and stitched together with eco-friendly thread. This method enables consumers to extend the life of their shoes, by simply reattaching new soles when necessary.
The creation and construction of the sneaker is being explored in Loop Lab, an exhibition dedicated to the design, held at the brand’s flagship store on London’s Old Bond Street.
For more on the brands taking a circular approach to fashion, read our dedicated listicle.