Twenty-five years after the fall of communism, Warsaw is bubbling with entrepreneurial ambition, demonstrated by Google’s decision to open its third campus here, after opening similar spaces in London and Tel Aviv. The city has seen a surge in investment in the past five years, creating a new moneyed elite. But it has also attracted a growing cadre of artistically minded hipsters who are creating a new and exciting leisurescape, from the Ibiza-style river bars to mixed-purpose heritage venues. Consequently, the city is now a place of opportunity for a variety of brands.
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.