Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to intuitive, feelings-led journeys.

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Goldilocks Tech

A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and sec...

Micro Trends

Phygital Fittings

Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture, generative AI and ambient interfaces.

Fashion : Retail : Technology

Micro Trends

Scenario-based Airport Beauty

Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual...

Retail : Beauty : Health & Wellness

Micro Trends

Millennial Parent Playdates

As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and parenting support.

Society : Health & Wellness : Youth

Micro Trends

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to...

Retail : Technology : Fashion

Micro Trends

Equitable Energy Futures

As reliance on non-renewables becomes increasingly unsustainable, green energy will turn into a resource that local communities must learn to harve...

Design : Sustainability : Society

Micro Trends

Luxury Listening Rooms

Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level. These sonic activations operate as com...

Luxury : Retail : Design

Micro Trends

Women’s Sports Economy

Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.

Sports & Leisure : Fashion : Advertising

Micro Trends

Innovation Debrief 2025: Nature’s New Language

As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talkin...

Design : Sustainability : Technology

Micro Trends

Innovation Debrief 2025: Certified in Space

Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and in-house expertise. If a product can survi...

Luxury : Food & Drink : Fashion

Micro Trends

Innovation Debrief 2025: Mischief Marketing

Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...

Advertising & Branding : Food & Drink : Pop-culture & Media

Micro Trends

Innovation Debrief 2025: The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...

Technology : Pop-culture & Media : Retail

Micro Trends

Innovation Debrief 2025: Craftsmanship Safeguards

As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...

Luxury : Fashion : Design

Micro Trends

Innovation Debrief 2025: Automated Accessibility

Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...

Beauty : Technology : Wearables

Micro Trends

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...

Society : Sports & Leisure : Youth

Micro Trends

Innovation Debrief 2025: Collagen’s New Frontiers

Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...

Food & Drink : Beauty : Health & Wellness

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