Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to intuitive, feelings-led journeys.

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Goldilocks Tech

A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and sec...

Micro Trends

Phygital Fittings

Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture, generative AI and ambient interfaces.

Fashion : Retail : Technology

Micro Trends

Scenario-based Airport Beauty

Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual...

Retail : Beauty : Health & Wellness

Micro Trends

Millennial Parent Playdates

As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and parenting support.

Society : Health & Wellness : Youth

Micro Trends

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to...

Retail : Technology : Fashion

Micro Trends

Equitable Energy Futures

As reliance on non-renewables becomes increasingly unsustainable, green energy will turn into a resource that local communities must learn to harve...

Design : Sustainability : Society

Micro Trends

Luxury Listening Rooms

Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level. These sonic activations operate as com...

Luxury : Retail : Design

Micro Trends

Women’s Sports Economy

Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.

Sports & Leisure : Fashion : Advertising

Micro Trends

Innovation Debrief 2025: Nature’s New Language

As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talkin...

Design : Sustainability : Technology

Micro Trends

Innovation Debrief 2025: Certified in Space

Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and in-house expertise. If a product can survi...

Luxury : Food & Drink : Fashion

Micro Trends

Innovation Debrief 2025: Mischief Marketing

Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...

Advertising & Branding : Food & Drink : Pop-culture & Media

Micro Trends

Innovation Debrief 2025: The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...

Technology : Pop-culture & Media : Retail

Micro Trends

Innovation Debrief 2025: Craftsmanship Safeguards

As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...

Luxury : Fashion : Design

Micro Trends

Innovation Debrief 2025: Automated Accessibility

Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...

Beauty : Technology : Wearables

Micro Trends

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...

Society : Sports & Leisure : Youth

Micro Trends

Innovation Debrief 2025: Collagen’s New Frontiers

Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...

Food & Drink : Beauty : Health & Wellness

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