Metaverse

The brand opportunities, marketing and retail strategies and new consumer behaviours emerging in virtual realms and Web3.

Experts & Opinion : Viewpoints

Immersing operating rooms in VR

By Rhiannon McGregor 20 : 06 : 2023 Media : Virtual Reality : Healthcare

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it into the healthcare system is critical.

Immersing operating rooms in VR

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Gastro Gaming Market

Gastro Gaming Market:

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are...

 Food & Drink : Gaming : Food
Virtual Accessibility Market

Virtual Accessibility Market:

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up...

 Technology : Virtual Reality Market : VR
Cannes Lions 2023: AI Mania and the Meh-taverse

Cannes Lions 2023: AI Mania and the Meh-taverse:

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm...

 Media : Advertising : Technology
Immersing operating rooms in VR

Immersing operating rooms in VR:

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it...

 Media : Virtual Reality : Healthcare
Gender Euphoria in VR

Gender Euphoria in VR:

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy...

 Health & Wellness : Society : Media & Entertainment
EQ-Commerce

EQ-Commerce:

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning...

 Retail : Technology : Media And Technology
Transforming brand loyalty

Transforming brand loyalty:

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven...

 Retail : Technology : Society
Black art matters in Web3

Black art matters in Web3:

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

 NFT : NFTs : Web3
Future Forecast 2023: Media & Technology

Future Forecast 2023: Media & Technology:

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

 Technology : Media & Entertainment : Youth
Why brands are building archives

Why brands are building archives:

Once the domain of museums and libraries, consumers and collectors are building – and selling – their own archives. Now, brands are...

 Luxury : Fashion : Technology
De:Store brings Web3 retail closer

De:Store brings Web3 retail closer:

Former Japanese fashion influencer Datz Itsuki Daito hopes to create a decentralised retail model for a Web3 world.

 Retail : Media & Entertainment : Technology
Meta-phygital Retail Market

Meta-phygital Retail Market:

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking...

 Web3 : Metaverse : Retail
Five apps introducing the next generation of dating

Five apps introducing the next generation of dating:

Dating apps are evolving beyond the swipe, with new entries looking to align more closely with Gen Z’s relationship priorities and...

 Youth : Media & Entertainment : Technology
Metaverse Architecture

Metaverse Architecture:

Eminent architects are laying foundations in the metaverse, using the creativity offered by Web3 to create daring digital dwellings and...

 Architecture : Design : Technology
Five disruptors welcoming women into Web3

Five disruptors welcoming women into Web3:

As the Alternet evolves, Web3 innovators are leaning into Betterverse values to create a more inclusive digital landscape for women...

 Media And Entertainment : Technology : Web3
Crypto-tels

Crypto-tels:

In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to...

 Hotels : Travel & Hospitality : NFTs
Can the foodverse secure restaurants’ future?

Can the foodverse secure restaurants’ future?:

Supreet Raju, co-founder of OneRare, unpacks the potential that Web3 can offer food brands, chefs and the public by bridging digital and...

 Food : Metaverse : Marketing
Betterverse Bites

Betterverse Bites:

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education...

 Food And Drink : Metaverse : Betterverse
Web3 Music Market

Web3 Music Market:

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and...

 Music : Web3 : NFTs
Neo-wealth Wears

Neo-wealth Wears:

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the...

 Luxury : Cryptocurrency : Web3
The Betterverse

The Betterverse:

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine...

 The Metaverse : Media & Technology : Society
Decentralised tech is driving LATAM’s socio-economic future

Decentralised tech is driving LATAM’s socio-economic future:

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’...

 Gaming : Web3 : Latin America
Neo-collectivism

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

 Society : Retail : Workplace
NFT-ainment

NFT-ainment:

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments...

 Technology : Media & Entertainment : Finance
Crypto Dining Clubs

Crypto Dining Clubs:

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.

 Food : Drink : Technology
Is the metaverse the next frontier for healthcare?

Is the metaverse the next frontier for healthcare?:

Dr Arup Paul, clinical director at LovedBy, explores healthcare’s opportunity to improve access, safety and efficacy through virtual...

 Metaverse : Health & Wellness : Technology
Five future paths for metaverse beauty

Five future paths for metaverse beauty:

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost...

 Beauty : Wellness : Metaverse
Why retail requires long-term metaverse strategies

Why retail requires long-term metaverse strategies:

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar...

 Retail : Metaverse : Virtual
Haptic Metaverse

Haptic Metaverse:

Haptic wearables and devices are bringing tactile stimulation to virtual environments, enabling consumers to literally feel the metaverse.

 Metaverse : Media & Entertainment : Technology
Game-Fi Rising

Game-Fi Rising:

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of...

 Gaming : Finance : Technology
Crypto-and-Mortar

Crypto-and-Mortar:

With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical...

 Retail : Media : NFTs
Affirmative Avatars Market

Affirmative Avatars Market:

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that...

 Gaming : Avatars : Web3
Digital Fragrances

Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of...

 Fragrance : Beauty : Technology
How fashion NFTs can spark eco-action

How fashion NFTs can spark eco-action:

Brad Morris, founder of digital fashion house MYAMI, shares how NFTs can be used as virtual tools for prompting environmental action.

 Fashion : Metaverse : Climate
Five ways retail can maximise the metaverse

Five ways retail can maximise the metaverse:

The buzz around virtual worlds isn’t waning. For retailers, it’s providing space for novel marketing, brand education and alternative...

 Retail : Media And Entertainment : Technology
Unpacking luxury’s NFT and metaverse opportunity

Unpacking luxury’s NFT and metaverse opportunity:

Daniella Loftus, a member of Red DAO, describes how non-fungible tokens (NFTs) and digital goods can open new revenue streams and...

 Luxury : Technology : NFTs
Web Summit 2021: the future of tech is post-purpose

Web Summit 2021: the future of tech is post-purpose:

We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to...

 Technology : Media : Digital
Education in 2030: Neo-knowledge exchanges

Education in 2030: Neo-knowledge exchanges:

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when...

 Youth : Education : Scenario
It’s time to wake up to the metaverse mall

It’s time to wake up to the metaverse mall:

With Fortnite, Minecraft and Roblox thriving, the metaverse’s doors have been flung open. But when will retailers start building their...

 Retail : Technology : Gaming
Fashion Meta-networks

Fashion Meta-networks:

Breaking away from oversaturated social media platforms, fashion communities are finding connection and inspiration in alternative...

 Fashion : Technology : Metaverse
Alternet Economies

Alternet Economies:

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators,...

 Technology : FinTech : Internet

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The Future of Travel Publishing Viewpoints

The Future of Travel Publishing

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Coca-Cola asks AI to create a drink that tastes like the future News

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In-transit Retail Innovations Viewpoints

In-transit Retail Innovations

How do the three Ts – technology, targets and trends – help turn travel time into valuable retail time? LS:N Global talks to Lennard Niemann, managing director of travel retail group Gebr. Heinemann’s new vision hub, GHARAGE.

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Microsoft promises to protect those who are sued after using its AI tools News

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Accredited Advice Micro Trends

Accredited Advice

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.

Beauty : Health & Wellness : Technology
LG releases 27-inch portable television screen in a suitcase News

LG releases 27-inch portable television screen in a suitcase

LG Electronics has released LG StanbyME GO, a 27-inch touchscreen built into a suitcase.

Technology : Media & Entertainment : Design
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