Metaverse

The brand opportunities, marketing and retail strategies and new consumer behaviours emerging in virtual realms and Web3.

Behaviours : Markets

Web3 Music Market

By Lavinia Fasano and Abi Buller 04 : 05 : 2022 Music : Web3 : NFTs

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.

Web3 Music Market

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Gastro Gaming Market

Gastro Gaming Market:

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are...

 Food & Drink : Gaming : Food
Virtual Accessibility Market

Virtual Accessibility Market:

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up...

 Technology : Virtual Reality Market : VR
Cannes Lions 2023: AI Mania and the Meh-taverse

Cannes Lions 2023: AI Mania and the Meh-taverse:

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm...

 Media : Advertising : Technology
Immersing operating rooms in VR

Immersing operating rooms in VR:

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it...

 Media : Virtual Reality : Healthcare
Gender Euphoria in VR

Gender Euphoria in VR:

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy...

 Health & Wellness : Society : Media & Entertainment
EQ-Commerce

EQ-Commerce:

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning...

 Retail : Technology : Media And Technology
Transforming brand loyalty

Transforming brand loyalty:

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven...

 Retail : Technology : Society
Black art matters in Web3

Black art matters in Web3:

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

 NFT : NFTs : Web3
Future Forecast 2023: Media & Technology

Future Forecast 2023: Media & Technology:

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

 Technology : Media & Entertainment : Youth
Why brands are building archives

Why brands are building archives:

Once the domain of museums and libraries, consumers and collectors are building – and selling – their own archives. Now, brands are...

 Luxury : Fashion : Technology
De:Store brings Web3 retail closer

De:Store brings Web3 retail closer:

Former Japanese fashion influencer Datz Itsuki Daito hopes to create a decentralised retail model for a Web3 world.

 Retail : Media & Entertainment : Technology
Meta-phygital Retail Market

Meta-phygital Retail Market:

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking...

 Web3 : Metaverse : Retail
Five apps introducing the next generation of dating

Five apps introducing the next generation of dating:

Dating apps are evolving beyond the swipe, with new entries looking to align more closely with Gen Z’s relationship priorities and...

 Youth : Media & Entertainment : Technology
Metaverse Architecture

Metaverse Architecture:

Eminent architects are laying foundations in the metaverse, using the creativity offered by Web3 to create daring digital dwellings and...

 Architecture : Design : Technology
Five disruptors welcoming women into Web3

Five disruptors welcoming women into Web3:

As the Alternet evolves, Web3 innovators are leaning into Betterverse values to create a more inclusive digital landscape for women...

 Media And Entertainment : Technology : Web3
Crypto-tels

Crypto-tels:

In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to...

 Hotels : Travel & Hospitality : NFTs
Can the foodverse secure restaurants’ future?

Can the foodverse secure restaurants’ future?:

Supreet Raju, co-founder of OneRare, unpacks the potential that Web3 can offer food brands, chefs and the public by bridging digital and...

 Food : Metaverse : Marketing
Betterverse Bites

Betterverse Bites:

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education...

 Food And Drink : Metaverse : Betterverse
Web3 Music Market

Web3 Music Market:

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and...

 Music : Web3 : NFTs
Neo-wealth Wears

Neo-wealth Wears:

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the...

 Luxury : Cryptocurrency : Web3
The Betterverse

The Betterverse:

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine...

 The Metaverse : Media & Technology : Society
Decentralised tech is driving LATAM’s socio-economic future

Decentralised tech is driving LATAM’s socio-economic future:

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’...

 Gaming : Web3 : Latin America
Neo-collectivism

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

 Society : Retail : Workplace
NFT-ainment

NFT-ainment:

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments...

 Technology : Media & Entertainment : Finance
Crypto Dining Clubs

Crypto Dining Clubs:

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.

 Food : Drink : Technology
Is the metaverse the next frontier for healthcare?

Is the metaverse the next frontier for healthcare?:

Dr Arup Paul, clinical director at LovedBy, explores healthcare’s opportunity to improve access, safety and efficacy through virtual...

 Metaverse : Health & Wellness : Technology
Five future paths for metaverse beauty

Five future paths for metaverse beauty:

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost...

 Beauty : Wellness : Metaverse
Why retail requires long-term metaverse strategies

Why retail requires long-term metaverse strategies:

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar...

 Retail : Metaverse : Virtual
Haptic Metaverse

Haptic Metaverse:

Haptic wearables and devices are bringing tactile stimulation to virtual environments, enabling consumers to literally feel the metaverse.

 Metaverse : Media & Entertainment : Technology
Game-Fi Rising

Game-Fi Rising:

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of...

 Gaming : Finance : Technology
Crypto-and-Mortar

Crypto-and-Mortar:

With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical...

 Retail : Media : NFTs
Affirmative Avatars Market

Affirmative Avatars Market:

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that...

 Gaming : Avatars : Web3
Digital Fragrances

Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of...

 Fragrance : Beauty : Technology
How fashion NFTs can spark eco-action

How fashion NFTs can spark eco-action:

Brad Morris, founder of digital fashion house MYAMI, shares how NFTs can be used as virtual tools for prompting environmental action.

 Fashion : Metaverse : Climate
Five ways retail can maximise the metaverse

Five ways retail can maximise the metaverse:

The buzz around virtual worlds isn’t waning. For retailers, it’s providing space for novel marketing, brand education and alternative...

 Retail : Media And Entertainment : Technology
Unpacking luxury’s NFT and metaverse opportunity

Unpacking luxury’s NFT and metaverse opportunity:

Daniella Loftus, a member of Red DAO, describes how non-fungible tokens (NFTs) and digital goods can open new revenue streams and...

 Luxury : Technology : NFTs
Web Summit 2021: the future of tech is post-purpose

Web Summit 2021: the future of tech is post-purpose:

We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to...

 Technology : Media : Digital
Education in 2030: Neo-knowledge exchanges

Education in 2030: Neo-knowledge exchanges:

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when...

 Youth : Education : Scenario
It’s time to wake up to the metaverse mall

It’s time to wake up to the metaverse mall:

With Fortnite, Minecraft and Roblox thriving, the metaverse’s doors have been flung open. But when will retailers start building their...

 Retail : Technology : Gaming
Fashion Meta-networks

Fashion Meta-networks:

Breaking away from oversaturated social media platforms, fashion communities are finding connection and inspiration in alternative...

 Fashion : Technology : Metaverse
Alternet Economies

Alternet Economies:

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators,...

 Technology : FinTech : Internet

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