Metaverse

The brand opportunities, marketing and retail strategies and new consumer behaviours emerging in virtual realms and Web3.

Trends : Micro Trends

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Neo-wealth Wears

By Holly Friend and Lavinia Fasano 28 : 04 : 2022 Luxury : Cryptocurrency : Web3

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.

Neo-wealth Wears

Creating a Metaverse Wine Community

Viewpoints

Creating a Metaverse Wine Community

Crurated is re-inventing the way collectors buy, store and enjoy wine – offering lessons in neo-collectorship for other sectors. Founder and CEO Al...

Wine : Crurated : NFT

SXSW 2024 Debrief: A Transformative Era

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

Future Of Gaming : Avatar Customisation : Women Empowerment

Immersive Living Spaces

Viewpoints

Immersive Living Spaces

Design innovation consultant Matthew Cockerill talks to LS:N Global about how augmented and mixed reality will be at the core of the future of the ...

Mixed Reality : Smart Homes : Augmented Reality

Authentic Avatars

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Metaverse ROI: Navigating Virtual Realms for Success

Viewpoints

Metaverse ROI: Navigating Virtual Realms for Success

Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...

Technology : Metaverse : Virtual

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

Gastro Gaming Market

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...

Food & Drink : Gaming : Food

Virtual Accessibility Market

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...

Technology : Virtual Reality Market : VR

Cannes Lions 2023: AI Mania and the Meh-taverse

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Immersing Operating Rooms in VR

Viewpoints

Immersing Operating Rooms in VR

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it into the h...

Media : Virtual Reality : Healthcare

Gender Euphoria in VR

Viewpoints

Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...

Health & Wellness : Society : Media & Entertainment

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