Media & Tech

Media Industry Trends : From consumer tech to digital futures and media innovations.

Trends : Micro Trends

Subversive Sustainability Ads

By Gabriela Białkowska, Marta Indeka and Holly Friend 22 : 06 : 2023 Sustainability : Advertising : Design

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious humour to cut through the noise.

Subversive Sustainability Ads

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AI Companionship Market

AI Companionship Market:

Artificial intelligence is emerging as a solution to the growing loneliness crisis, providing virtual comfort and support through...

 AI : Loneliness Epidemic : Artificial Intellligence
The new normal: Gun violence in America

The new normal: Gun violence in America:

As gun violence reaches an epic scale, our US foresight analyst Carly Ettinger explores the rise of the gun safety tech market – and...

 Gun Safety : US : Security
Accredited Advice

Accredited Advice:

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.

 Beauty : Health & Wellness : Technology
The Future of Ethical Banking

The Future of Ethical Banking:

Algbra’s ESG manager Marten Möller discusses the responsibility banks must take on in an equitable and ecologically conscious world.

 Technology : Finance : Sustainability
AI Believers

AI Believers:

Navigating the normacrisis era, Gen Z are turning to AI sanctuaries for on-demand, personalised spiritual fulfilment, exploring...

 AI : Spirituality : Technology
The future of responsible AI

The future of responsible AI:

The question is not whether AI can replace us but what role we play in ensuring that AI does not irreversibly harm humanity.

 AI : Ethics : Artificial Intelligence
Decolonising Data Privacy

Decolonising Data Privacy:

To earn and retain consumers’ trust via ethical data handling strategies, businesses can learn from Indigenous cultures prioritising...

 Data Protection : Technology : Decolonisation
Audio to Watch

Audio to Watch:

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique...

 Music : TikTok : Social Media Platform
Can AI generate emotionally driven brands?

Can AI generate emotionally driven brands?:

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.

 AI : Advertising : Society
Brand Innovation Debrief: Snap’s Retail Play

Brand Innovation Debrief: Snap’s Retail Play:

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers,...

 Media : Entertainment : Retail
Gastro Gaming Market

Gastro Gaming Market:

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are...

 Food & Drink : Gaming : Food
Virtual Accessibility Market

Virtual Accessibility Market:

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up...

 Technology : Virtual Reality Market : VR
Cannes Lions 2023: AI Mania and the Meh-taverse

Cannes Lions 2023: AI Mania and the Meh-taverse:

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm...

 Media : Advertising : Technology
Three takeaways from VivaTech 2023

Three takeaways from VivaTech 2023:

At Europe’s biggest start-up and tech event, VivaTech (14–17 June, Paris), AI was unsurprisingly the dominating topic, but also notable...

 Technology : Design : Retail
The Reluctant Futurists

The Reluctant Futurists:

LS:N Global’s editor-in-chief Martin Raymond discusses all things normal, but not so everyday – yet – with The Future Normal authors...

 Leadership : Society : Forecasting
Subversive Sustainability Ads

Subversive Sustainability Ads:

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using...

 Sustainability : Advertising : Design
Immersing operating rooms in VR

Immersing operating rooms in VR:

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it...

 Media : Virtual Reality : Healthcare
AI-powered Groceries

AI-powered Groceries:

From cost savings and circular economies to consumer behaviour forecasting, food innovators are turning to artificial intelligence to...

 Retail : Food & Drink : Technology
Third-space culture

Third-space culture:

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people...

 Style Magazine : Magazine : Magazines
AI Optimism Market

AI Optimism Market:

Pushing back on doom, dive into the AI boom’s potential to make consumers healthier, more productive and equal.

AI : Creativity : Technology
Targeting ultra-high-net-worth individuals on social media

Targeting ultra-high-net-worth individuals on social media:

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping...

 Luxury : Advertising & Branding : Retail
How travel retail is evolving

How travel retail is evolving:

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round...

 Retail : Travel : Beauty
World Retail Congress 2023 : Resilient Retail Futures

World Retail Congress 2023 : Resilient Retail Futures:

World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock...

 Technology : Retail : Sustainability
Generative AI Magazines

Generative AI Magazines:

Channelling the creative power of artificial intelligence, innovators are producing entire print lifestyle magazines based solely on...

 AI : Technology : AI Creativity
Gender Euphoria in VR

Gender Euphoria in VR:

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy...

 Health & Wellness : Society : Media & Entertainment
The rise of the expert influencer

The rise of the expert influencer:

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional...

 Retail : Advertising & Branding : Fashion
The EUX factor

The EUX factor:

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a...

 Retail : Technology : Design
The Overconsumption Mindset

The Overconsumption Mindset:

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number...

 Sustainable Fashion : Climate Change : Global Warming
Quiet Mode

Quiet Mode:

In a world full of noise, innovative features from tech and social media companies are helping consumers who crave a new kind of quiet.

 Youth : Technology : Society
America puts the new in neurodivergence

America puts the new in neurodivergence:

As inclusivity is no longer optional, mainstream US businesses are adopting accessibility strategies tailored to the neurodivergent...

 Design : Health & Wellness : Youth
Milan Design Week 2023 : A Future for Alternative Energy

Milan Design Week 2023 : A Future for Alternative Energy:

At Milan Design Week 2023, brands and creatives tackled the global energy crisis head on, offering tangible solutions through the lenses...

 Design : Architecture : Technology
The case for AI as Augmented Intelligence

The case for AI as Augmented Intelligence:

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that...

 AI : Artificial Intelligence : SXSW
EQ-Commerce

EQ-Commerce:

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning...

 Retail : Technology : Media And Technology
Transforming brand loyalty

Transforming brand loyalty:

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven...

 Retail : Technology : Society
Elastic Agencies

Elastic Agencies:

Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep...

 Design : Advertising & Branding : Technology
Video Dating Futures

Video Dating Futures:

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.

 Youth : Media & Entertainment : Technology
Live Commerce Opportunities in the US

Live Commerce Opportunities in the US:

Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in China but its potential as...

 Retail : Media & Entertainment : Technology
Black art matters in Web3

Black art matters in Web3:

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

 NFT : NFTs : Web3
Digital Display Futures

Digital Display Futures:

Online visual merchandising faces structural challenges as customers simultaneously seek aspirational relatability, quality and...

 Visual Merchandising : Retail : E-commerce
Human Sustainability Workplaces

Human Sustainability Workplaces:

Christina Disler, founder of human data analytics platform Aster, is paving the way for a workplace culture that supports human...

 Workplace : Technology : Society
Yassified Marketing

Yassified Marketing:

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower...

 Advertising & Branding : Media And Entertainment : Society
Six tech brands developing DIY repairable devices

Six tech brands developing DIY repairable devices:

Spurred on by growing right-to-repair movements, tech brands are slowly meeting consumers’ long-standing demands for DIY repairable devices.

 Mobile Phones : Sustainability : DIY
Wearables: the at-home doctor

Wearables: the at-home doctor:

Wearables may have been a novelty 10 years ago, but today they have the ability to elevate human potential, particularly in the realm of...

 Technology : Wearable Tech : Healthcare
Right to Repair laws take on big tech

Right to Repair laws take on big tech:

New repairability laws are encouraging eco-aware business models. But will corporate power comply?

 Media : Technology : Sustainability
Lunar Landers

Lunar Landers:

With multiple countries now aiming for the moon, automotive companies are throwing their hat in the ring to develop new lunar transport...

 Mobility : Technology : Design
CES 2023: AI Futures

CES 2023: AI Futures:

From multiple you’s to emotional AI and sensor-ised worlds, we speak to experts from design agencies Seymourpowell and NewTerritory...

 Technology : Artifical Intelligence : CES
Generative AI Creativity Market

Generative AI Creativity Market:

An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.

 Technology : Media & Entertainment : Design
The New News

The New News:

As consumers seek an alternative to the 24-hour news cycle, media outlets are racing to re-invent themselves for the next generation.

 Society : Media & Entertainment : Design
AI-vertisements

AI-vertisements:

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’...

 Design : Marketing : Advertising
Future Forecast 2023: Media & Technology

Future Forecast 2023: Media & Technology:

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

 Technology : Media & Entertainment : Youth
Five apps introducing the next generation of dating

Five apps introducing the next generation of dating:

Dating apps are evolving beyond the swipe, with new entries looking to align more closely with Gen Z’s relationship priorities and...

 Youth : Media & Entertainment : Technology
Five ways fintechs are engaging with ESG

Five ways fintechs are engaging with ESG:

Fintechs are combining technology, financial services and ESG practices to help customers prioritise purpose, sustainability and...

 Finance : Technology : Sustainability
Five disruptors welcoming women into Web3

Five disruptors welcoming women into Web3:

As the Alternet evolves, Web3 innovators are leaning into Betterverse values to create a more inclusive digital landscape for women...

 Media And Entertainment : Technology : Web3
Gamer Wellness Market

Gamer Wellness Market:

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical...

 Health & Wellness : Gaming : Sport
Web3 Music Market

Web3 Music Market:

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and...

 Music : Web3 : NFTs
Local TV Market

Local TV Market:

Around the world, disruptors are launching regional alternatives to streaming giants, telling hyper-local stories to reach small yet...

 News : Media & Entertainment : Society
Chinese Entertainment Market

Chinese Entertainment Market:

As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more...

 Media : Technology : Entertainment
Five fintech innovations for young home-buyers

Five fintech innovations for young home-buyers:

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to...

 FinTech : Mobile Money : Mortgages
Digitised Favelas

Digitised Favelas:

A symbol of economic inequality in Brazil, the favelas are becoming the focus of technology projects that aim to minimise stigma and...

 Technology : Brazil : Favelas
Auto Entertainment

Auto Entertainment:

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining...

 Mobility : Entertainment : Technology
Digital Afterlife Market

Digital Afterlife Market:

From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.

Digital : Technology : Media
Squad Subscriptions

Squad Subscriptions:

From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into...

 FinTech : Media & Entertainment : Society
Radio Market

Radio Market:

The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the...

 Media : Radio : Society
Reading Market

Reading Market:

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.

 Media : Entertainment : Youth
How NFTs could elevate brand loyalty

How NFTs could elevate brand loyalty:

Artist Sarah Friend on how digital currencies and NFTs are challenging our financial assumptions and augmenting how we buy, sell, trade...

 Finance : Society : Cryptocurrency
Metaverse Market

Metaverse Market:

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and...

 Entertainment : Gaming : Gen Alpha
Digital Fandom Market

Digital Fandom Market:

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with...

 Technology : Entertainment : Media
Game-Fi Rising

Game-Fi Rising:

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of...

 Gaming : Finance : Technology
Deprogrammers

Deprogrammers:

Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate,...

 Youth. : Youth : Media
Climate Newsrooms

Climate Newsrooms:

Global news organisations are launching dedicated climate crisis verticals, as the media recognises its role in being part of positive...

 Media : Society : Climate Crisis
New Sportswomen Media

New Sportswomen Media:

With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women...

 Health And Wellness : Sports : Women's Health
Decentralised tech is driving LATAM’s socio-economic future

Decentralised tech is driving LATAM’s socio-economic future:

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’...

 Gaming : Web3 : Latin America
The workplace of 2030 will be Web 3.0

The workplace of 2030 will be Web 3.0:

Tina He and Mind Apivessa, co-founders of Station, are empowering and upskilling regular internet users into the Web 3.0 workforce of...

 Youth : Media : Technology
Everyday tech gets an inclusive overhaul

Everyday tech gets an inclusive overhaul:

Emerging tech solutions are pushing access and inclusivity to the fore, enhancing everyday life and usability for those who are...

 Technology : Society : Disability
Alternet Economies

Alternet Economies:

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators,...

 Technology : FinTech : Internet
Low-impact Interfaces

Low-impact Interfaces:

To cut the carbon emissions of our online consumption, designers are exploring how to simplify UX and UI design to be greener and more...

 Technology : Sustainability : Design
Mundane Gaming

Mundane Gaming:

Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into a form of escapism.

 Gaming : Technology : Health & Wellness
Four ways social media is reshaping shopping

Four ways social media is reshaping shopping:

Social networks and gaming environments are opening up as shopping platforms, prompting retailers to take their strategies into new,...

 Retail : Ecommerce : Online Retail
African Mobile Technology Market

African Mobile Technology Market:

During Covid-19, the mobile-first African continent is using phones to forge a new future for healthcare, commerce and rural connectivity.

 FinTech : Society : Technology
Media Kitchens

Media Kitchens:

Delivery platforms are working with media companies and social apps to launch virtual restaurants that combine food with entertainment.

 Food : Drinks : Media
Privacy Hardware

Privacy Hardware:

As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed to shield citizens’ identities.

Technology : Advertising : Surveillance
Civic Ads

Civic Ads:

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force...

 Media : Advertising : Global
Music as Medicine

Music as Medicine:

Music is emerging as the next frontier for wellness, with musicians, record labels and start-ups harnessing sound’s impact on health,...

 Music : Wellness : Media
Tackling racism in brands’ audio content

Tackling racism in brands’ audio content:

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s...

 Advertising : Audio : Diversity
Hybri’s AI models hint at phygital intimacy

Hybri’s AI models hint at phygital intimacy:

Richard Donczi, president of Realic, on blurring the boundaries between real-world experiences, human desire and virtual relationships.

 Technology : Neo-Kinship : AI
e-tourism

e-tourism:

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.

 Travel : Hospitality : Tourism
Post-digital Communication

Post-digital Communication:

Designers are swapping fiddly haptic interfaces for basic material props in order to enhance the poetry and meaning of virtual experiences.

 Virtual Reality : Communication : Technology
Auralux Experiences

Auralux Experiences:

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

 Luxury : Media : Advertising
Digital drugs will revolutionise media

Digital drugs will revolutionise media:

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of...

 Health : Media : Wellbeing
Interactive listening

Interactive listening:

Technology devices are becoming central to the listening experience, with interactive apps and AR tools revealing greater meaning behind...

 Media : Technology : Music
Immersive VR journalism

Immersive VR journalism:

Designers Jim Brady and Ward Goes on how virtual reality journalism will enable the public to experience and question how emphatic the...

 Technology : Media : Alternative News

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