Media & Tech

From consumer tech to digital futures and media innovations.

Experts & Opinion : Viewpoints

Transforming brand loyalty

By Daniela Walker 17 : 04 : 2023 Retail : Technology : Society

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven loyalty networks for smaller brands.

Transforming brand loyalty

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