UK – Online marketplace eBay has announced it is opening a first-of-its-kind pop-up sneaker swap shop in London. The one-day ticketed event will allow sneakerheads to exchange their shoes free of charge.
The pop-up will also include a cleaning service provided by Sneakers ER, an authentication hub where experts will check sneakers, a live DJ set, a bar and a Polaroid photo wall.
‘Swapping has always been intrinsic to us sneakerheads,’ says Wahaaj Shabbir, sneaker category manager at eBay UK. ‘In these tough times where the cost of living is making it harder to buy your next pair, we wanted to offer a solution which feels right to the community.’
The pop-up will open on 25 March. Those who can’t attend in person can purchase swapped sneakers on the eBay Swap ’Em Out marketplace after the event. All funds from the online sales will support the DEC Turkey-Syria Earthquake Appeal.
In our Sneaker Hubs Market, we previously observed that sneaker consumers enjoy gathering and sharing knowledge, tips and ideas within the sneaker community.
Set up spaces for consumers to gather and allow them to create organic connection and community around your brand