Luxury

Luxury Trends : An exploration of the luxury market through trends, insights and expert opinions.

Behaviours : Big Ideas

Five luxury brands exploring longevity marketing

By Sima Bibi and Gursharan Panesar 19 : 04 : 2021 Luxury : Media : Marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.

Five luxury brands exploring longevity marketing

Six Indian Jewellery Brands Combining Heritage and Innovation:

India’s jewellery innovators are redefining tradition with technology and sustainability to shape the future of this timeless market.

Jewellery : India : Biological Jewellery

Five Luxury Brands Recrafting Heritage In-Store:

Luxury brands are opening flagship and pop-up stores with new codes of craft and heritage embedded into the physical destination.

Luxury : Retail : Heritage

Luxury Recrafted:

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a...

Luxury : Society : Fashion

Modern Affluence Summit 2023 recap: The Great Wealth Transfer:

Held at 180 The Strand, London, in September 2023, the fourth Modern Affluence Summit concentrated on The Great Wealth Transfer and the...

Luxury : Finance : Events

Seductive Opulence:

As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery...

Wellness : Luxury : Seduction

AOI’s Ocean of Ideas Crafted to be Collected:

Farah Marafie discusses how her luxury label AOI is not catering for clients or consumers but for collectors of wearable artworks.

Luxury : Fashion : Art And Design

Dining Deluxe:

LS:N Global speaks exclusively to creative agency Construct about crafting experience design for a new era of luxury dining.

Luxury : Dining Experience : Hotel Experience

State of Luxury: India:

A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an...

Luxury : India : Indian Luxury Market

Weaving Omani Heritage into Haute Parfumerie:

Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a...

Luxury : Perfume : Middle East

Three Takeaways from VivaTech 2023:

At Europe’s biggest start-up and tech event, VivaTech (14–17 June, Paris), AI was unsurprisingly the dominating topic, but also notable...

Technology : Design : Retail

Gen Z and Luxury’s Future: FT Business of Luxury 2023:

The 2023 FT Business of Luxury summit held in Monaco (21–23 May) offered a deep dive into decoding Gen Z consumers and the ensuing...

Luxury : Gen Z : Youth

Targeting Ultra-high-net-worth Individuals on Social Media:

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping...

Luxury : Advertising & Branding : Retail

Three Takeaways from the Walpole British Luxury Summit 2023:

The new luxury world order, tomorrow’s consumers and good luxury were hot topics at the Walpole British Luxury Summit 2023 in London.

Luxury : Sustainability : Technology

Luxury Members’ Club Market:

In the post-Covid-19 inflationary landscape, affluents are flocking to third spaces to socialise, connect and indulge in lavish...

Luxury : Travel & Hospitality : Society

Four Luxury Fashion Brands Stepping into the Home:

As consumers spend more time and money upgrading home spaces, luxury fashion brands are racing to develop dedicated homeware lines.

Luxury : Fashion : Design

Regenerative Luxury Jewels:

Thanks to advances in materials and manufacturing, the jewellery industry is entering a new era of sustainability.

Luxury : Sustainability : Fashion

EQ-Commerce:

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning...

Retail : Technology : Media And Technology

Scents and Scent-ability:

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer,...

Beauty : Sustainability : Health And Wellness

Luxury Futures 2023 On-demand Webinar:

Watch our on-demand event for practical insights, exclusive debates, discussions and an executive summary of sector directions.

Reports : Events

Demystifying Luxury with La Patiala:

From caviar bumps to après-ski etiquette, Kristen Shirley’s open-source luxury encyclopaedia La Patiala unpacks the elite’s unspoken...

Luxury : Food & Drink : Society

The Dorchester: Reframing Future Heritage:

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency...

Luxury : Hospitality : Design

Autumn/Winter 2023: The Download:

From a diversity downturn to a theatrical-versus-commercial polarity, these are the key takeaways from fashion month for autumn/winter...

Fashion : Luxury : Events

Chinese Outdoor Fashion Market:

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion...

China : Global Fashion And Style : Moncler

State of Luxury: Post-lockdown China:

After contracting in 2022, the most promising market for luxury goods is expected to recuperate quickly while setting new standards...

Luxury : China : Beijing

Cruise Ship Market:

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for...

Cruise : Mobility : Luxury Yacht

Heating up Luxury Fashion for Gen Z:

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way...

Luxury : Fashion : Youth

Next-level Luxury Pop-ups:

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and...

Luxury : Retail : Advertising

Brand-led Immersive Travel:

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the...

Travel : Hospitality : Luxury

Topline Tableware:

Younger generations are dusting off tabletop heirlooms, from crystals to silver cutlery, and driving a revival of traditional arts de la...

Luxury : Food & Drink : Design

Future Forecast 2023: Luxury:

Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as...

Luxury : Fashion : Retail

Airborne Stays:

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the...

Luxury : Travel & Hospitality : Technology

State of Luxury: South Korea:

With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of Asia’s most exciting and...

Luxury : Fashion : Art

Five Luxury Fashion Brands Advancing Biotechnology:

Luxury fashion houses are increasingly recognising the potential of biotechnology and experimenting with bio-textiles for a more...

Fashion : Technology : Luxury

Is this the Future of Fragrance?:

Genderless, carbon-neutral, synthetic: luxury veterans Enrico Pietra and Rodrigo Caula are building the future of fragrance – with a...

Luxury : Beauty : Technology

Why Brands are Building Archives:

Once the domain of museums and libraries, consumers and collectors are building – and selling – their own archives. Now, brands are...

Luxury : Fashion : Technology

State of Luxury: Thailand:

As Thailand works to recapture its pre-pandemic tourism levels, the country is investing to become a premier luxury travel destination.

Luxury : Thailand : Hospitality

How Jewellery is leading the Circular Economy:

Caroline Chalmer, CEO and founder of Finematter, discusses how the jewellery industry is changing in a digital landscape.

Luxury : Eco Design And Sustainability : Circular Economy

Automotive Accommodation:

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify...

Mobility : Travel & Hospitality : Luxury

Guilded Luxury:

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching...

Luxury : Travel : Hospitality

Prestige Pets:

As dog ownership booms and birth rates decline, fashion brands are getting involved in the lucrative luxury pet economy.

Luxury : Fashion : Society

Haute Couture Market:

New directions in the haute couture market reveal how the traditional sector is still at the forefront of fashion innovation and...

Luxury : Sustainability : Fashion

How Luxury Landmarks are Reshaping Cities:

To strengthen their cultural relevance during moments of global unrest, luxury brands are renovating historic monuments and refurbishing...

Luxury : Hospitality : Culture

The State of Luxury: USA 2022:

Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces...

Luxury : Retail : Health & Wellness

Gated Retail:

As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.

Luxury : Retail : Fashion

Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness

Fractional Art Ownership:

A new breed of start-up is aiming to democratise access to art ownership, allowing everyday investors to purchase fractions of...

Luxury : Art : Technology

Assarée wants investors to take aim at dirty gold:

Wealth advisory service Assarée is setting a new standard in gold investing. CEO Anouk Hilti-Zingg and head of communications Nathalie...

Luxury : Investment : Finance

Plant-based leathers will redefine luxury:

Joey Pringle, co-founder of alternative leather manufacturer Veshin Factory, explains how plant-based leathers can disrupt the luxury...

Fashion : Sustainability : Luxury

Neo-wealth Wears:

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the...

Luxury : Cryptocurrency : Web3

Five Luxury Hotels Elevating Sleep Tourism:

From AI-powered mattresses to in-house sleep specialists, high-end hotels are placing next-generation restorative facilities at the...

Travel & Hospitality : Luxury : Hotels

What’s next for luxury home ownership? Nomadism:

John Andrew Entwistle, founder of premium travel network Wander, envisages a future when people will roam the world for the same price...

Travel : Hospitality : Luxury

Generation Z Luxury Market:

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration...

Luxury : Youth : Fashion

Streetwear Brokerages:

A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable...

Fashion : Finance : Streetwear

The State of Luxury Fashion: Italy:

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of...

Luxury : Fashion : Supply Chain

Seller-generated content will upend luxury retail:

When celebrities clear out their closets, they sell through Basic.Space, a social commerce platform founded by Jesse Lee that’s...

Retail : Luxury : Community Commerce

Repurposed Roadwear:

Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing...

Mobility : Fashion : Sustainability

Unpacking luxury’s NFT and metaverse opportunity:

Daniella Loftus, a member of Red DAO, describes how non-fungible tokens (NFTs) and digital goods can open new revenue streams and...

Luxury : Technology : NFTs

Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of...

Fragrance : Beauty : Technology

Pop Culture Jewels:

Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and...

Luxury : Identity : Society

Next-generation Watch Market:

An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new...

Luxury : Watches : Retail

Crypto-cliques:

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite...

Media : Technology : Social Media

Five global experts share what’s next for luxury:

After a tumultuous start to the decade, we explore how the luxury sector is evolving across customer engagement, products and conscious...

Luxury : Sustainability : Travel & Hospitality

Explore the next global luxury hotspots:

Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down...

Luxury : Covid-19 : Travel

Fashion Rental Market:

Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and...

Fashion

Sportive Affluents:

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for...

Luxury : Sport & Leisure : Wellness

Gucci’s Robert Triefus on redefining luxury:

Gucci’s executive vice-president of brand and customer engagement discusses the inter-Covid lessons for luxury – and what The Five...

Luxury : Retail : Fashion

Five future paths for luxury collaborations:

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to...

Luxury : Sustainability : Fashion

The future of luxury lies in escapism:

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book,...

Luxury : Travel : Health & Wellness

Anti-ostentation Attitudes:

From influencer conduct to social media platforms, more considerate luxury marketing is emerging online in which brands are exploring...

Luxury : Marketing : Society

Premium Homeware Market:

Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.

Luxury : Retail : Design

Five luxury brands exploring longevity marketing:

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of...

Luxury : Media : Marketing

Brynn Wallner on future-proofing luxury marketing:

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

Will NFT luxury assets transform consumer values?:

Artist Sebastian ErraZuriz and his studio have created Digital Diamonds, the world’s first crypto gems. But are luxurians ready for a...

Luxury : Technology : NFTs

Healing Luxury:

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s...

Luxury : China : Health And Wellness

Five minds changing luxury fashion perspectives:

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman...

Luxury : Retail : Technology

How luxury car brands can navigate an electric future:

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future...

Mobility : Luxury : Technology

How football can kick luxury brands into shape:

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.

Luxury : Sport : Advertising

Augmenting Automotive Retail:

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win...

Luxury : Retail : Automotive

Transforming pollution into greener diamonds:

Future luxury goods could lie in unexpected places, says Aether Diamonds, a company turning pollution into glittering stones.

Luxury : Sustainability : Manufacturing

The brands rethinking premium drinks packaging:

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly...

Drinks : Packaging : Sustainability

Fragrance Futures Market:

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves...

Fragrance : Luxury : Beauty

Ephemeral Hotels:

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by...

Hospitality : Travel : Luxury

Luxtainment:

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and...

Luxury : Retail : Entertainment

Champagne Futures Market:

With 2020 poised to be a vintage year, champagne producers are grappling with the challenge of Covid-19 and a consumer base seeking less...

Luxury : Drink : Alcohol

Second-hand Brands:

Brands are taking back control of their second-hand stock and launching dedicated platforms and spaces to sell pre-owned products.

Retail : Resale : Fashion

How tech is transforming artisanal luxury in India:

Indian luxury expert Deepali Nandwani discusses the state of luxury in India, from Covid-19’s impact to downsized weddings and goods on...

Luxury : Retail : Fashion

Whisper Networks:

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the

Luxury : Media : Technology

Omnilux Lifestyles:

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the...

Luxury : Hospitality : Travel

Heritage Refashioned:

At a time of greater brand transparency, the luxury sector is looking inwards to address and change the meaning of heritage beyond its...

Luxury : Fashion : Black Lives Matter

China Luxury Retail Market:

As its economy bounces back, China is becoming the global gauge for luxury retail, powered by revenge spending, patriotic mindsets and...

Luxury : Retail : China

The next luxury market? It’s the virtual world:

Unmatereality is a Singapore-based studio digitising and gamifying luxury fashion. Its founder Andy Ku discusses his plans for the era...

Luxury : Fashion : Technology

The rise of resilience residences:

Shelter and safety are aligning with luxury living as designers create high-end homes for a future affected by climate change and disasters.

Luxury : Future Cities : Sustainability

Rural Luxury Market:

City living is losing its allure as affluent consumers look to the countryside for a more stable and idyllic lifestyle.

Luxury : Home : Sustainability

Studio Stores:

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.

Retail : Media : E-commerce

The premium spirits defying world borders:

With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to...

Luxury : Drinks : Spirits

We must rethink hotel design for a brave new world:

Luxury hotels are being challenged to swap opulent interiors for considered spaces and hygienic materials in order to future-proof the...

Luxury : Hospitality : Travel

Luxury Cars On Demand:

High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond...

Automotive : Luxury : Digital

The digital future of Fashion Weeks:

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and...

Fashion : Luxury : Retail

In future, the only luxury will be a clean conscience:

Walpole CEO Helen Brocklebank discusses its recent Sustainability Manifesto, luxury brand stewardship, shared goals and a home...

Luxury : Sustainability : Manufacturing

Voyage Apparel:

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic...

Luxury : Fashion : Travel

Experiential luxury malls:

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent...

Luxury : Retail : Architecture

The spaces making zero-waste dining luxurious:

Chefs and restaurateurs are proving that zero-waste can be high-end with a raft of new eateries representing the next generation of...

Food : Waste : Sustainability

Anti-aspiration Advertising:

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious...

Luxury : Advertising : Campaign

The future of hospitality is contemplative spaces:

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and...

Hospitality : Hotels : Travel

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Yell is releasing a fragrance that smells like the Yellow Pages

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Five luxury brands exploring longevity marketing

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Targeting Ultra-high-net-worth Individuals on Social Media:

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Cruise Ship Market:

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Next-level Luxury Pop-ups:

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Topline Tableware:

Future Forecast 2023: Luxury:

Airborne Stays:

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Five Luxury Fashion Brands Advancing Biotechnology:

Is this the Future of Fragrance?:

Why Brands are Building Archives:

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Prestige Pets:

Haute Couture Market:

How Luxury Landmarks are Reshaping Cities:

The State of Luxury: USA 2022:

Gated Retail:

Recuperative Tourism Market:

Fractional Art Ownership:

Assarée wants investors to take aim at dirty gold:

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What’s next for luxury home ownership? Nomadism:

Generation Z Luxury Market:

Streetwear Brokerages:

The State of Luxury Fashion: Italy:

Seller-generated content will upend luxury retail:

Repurposed Roadwear:

Unpacking luxury’s NFT and metaverse opportunity:

Digital Fragrances:

Pop Culture Jewels:

Next-generation Watch Market: