Luxury

An exploration of the luxury market through trends, insights and expert opinions.

Trends : Micro Trends

Whisper Networks

By Victoria Buchanan and Olivia Houghton 01 : 10 : 2020 Luxury : Media : Technology

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the era of luxury omnipresence.

The Dorchester: Reframing Future Heritage:

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency...

Luxury : Hospitality : Design

Autumn/Winter 2023: The Download:

From a diversity downturn to a theatrical-versus-commercial polarity, these are the key takeaways from fashion month for autumn/winter...

Fashion : Luxury : Events

Chinese Outdoor Fashion Market:

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion...

China : Global Fashion And Style : Moncler

State of Luxury: Post-lockdown China:

After contracting in 2022, the most promising market for luxury goods is expected to recuperate quickly while setting new standards...

Luxury : China : Beijing

Cruise Ship Market:

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for...

Cruise : Mobility : Luxury Yacht

Heating up luxury fashion for Gen Z:

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way...

Luxury : Fashion : Youth

Next-level Luxury Pop-ups:

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and...

Luxury : Retail : Advertising

Brand-led Immersive Travel:

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the...

Travel : Hospitality : Luxury

Topline Tableware:

Younger generations are dusting off tabletop heirlooms, from crystals to silver cutlery, and driving a revival of traditional arts de la...

Luxury : Food & Drink : Design

Future Forecast 2023: Luxury:

Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as...

Luxury : Fashion : Retail

Airborne Stays:

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the...

Luxury : Travel & Hospitality : Technology

State of Luxury: South Korea:

With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of Asia’s most exciting and...

Luxury : Fashion : Art

Five luxury fashion brands advancing biotechnology:

Luxury fashion houses are increasingly recognising the potential of biotechnology and experimenting with bio-textiles for a more...

Fashion : Technology : Luxury

Is this the future of fragrance?:

Genderless, carbon-neutral, synthetic: luxury veterans Enrico Pietra and Rodrigo Caula are building the future of fragrance – with a...

Luxury : Beauty : Technology

Why brands are building archives:

Once the domain of museums and libraries, consumers and collectors are building – and selling – their own archives. Now, brands are...

Luxury : Fashion : Technology

State of Luxury: Thailand:

As Thailand works to recapture its pre-pandemic tourism levels, the country is investing to become a premier luxury travel destination.

Luxury : Thailand : Hospitality

How jewellery is leading the circular economy:

Caroline Chalmer, CEO and founder of Finematter, discusses how the jewellery industry is changing in a digital landscape.

Luxury : Eco Design And Sustainability : Circular Economy

Automotive Accommodation:

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify...

Mobility : Travel & Hospitality : Luxury

Guilded Luxury:

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching...

Luxury : Travel : Hospitality

Prestige Pets:

As dog ownership booms and birth rates decline, fashion brands are getting involved in the lucrative luxury pet economy.

Luxury : Fashion : Society

Haute Couture Market:

New directions in the haute couture market reveal how the traditional sector is still at the forefront of fashion innovation and...

Luxury : Sustainability : Fashion

How luxury landmarks are reshaping cities:

To strengthen their cultural relevance during moments of global unrest, luxury brands are renovating historic monuments and refurbishing...

Luxury : Hospitality : Culture

The State of Luxury: USA 2022:

Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces...

Luxury : Retail : Health & Wellness

Gated Retail:

As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.

Luxury : Retail : Fashion

Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness

Fractional Art Ownership:

A new breed of start-up is aiming to democratise access to art ownership, allowing everyday investors to purchase fractions of...

Luxury : Art : Technology

Assarée wants investors to take aim at dirty gold:

Wealth advisory service Assarée is setting a new standard in gold investing. CEO Anouk Hilti-Zingg and head of communications Nathalie...

Luxury : Investment : Finance

Plant-based leathers will redefine luxury:

Joey Pringle, co-founder of alternative leather manufacturer Veshin Factory, explains how plant-based leathers can disrupt the luxury...

Fashion : Sustainability : Luxury

Neo-wealth Wears:

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the...

Luxury : Cryptocurrency : Web3

Five luxury hotels elevating sleep tourism:

From AI-powered mattresses to in-house sleep specialists, high-end hotels are placing next-generation restorative facilities at the...

Travel & Hospitality : Luxury : Hotels

What’s next for luxury home ownership? Nomadism:

John Andrew Entwistle, founder of premium travel network Wander, envisages a future when people will roam the world for the same price...

Travel : Hospitality : Luxury

Generation Z Luxury Market:

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration...

Luxury : Youth : Fashion

Streetwear Brokerages:

A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable...

Fashion : Finance : Streetwear

The State of Luxury Fashion: Italy:

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of...

Luxury : Fashion : Supply Chain

Seller-generated content will upend luxury retail:

When celebrities clear out their closets, they sell through Basic.Space, a social commerce platform founded by Jesse Lee that’s...

Retail : Luxury : Community Commerce

Repurposed Roadwear:

Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing...

Mobility : Fashion : Sustainability

Unpacking luxury’s NFT and metaverse opportunity:

Daniella Loftus, a member of Red DAO, describes how non-fungible tokens (NFTs) and digital goods can open new revenue streams and...

Luxury : Technology : NFTs

Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of...

Fragrance : Beauty : Technology

Pop Culture Jewels:

Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and...

Luxury : Identity : Society

Next-generation Watch Market:

An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new...

Luxury : Watches : Retail

Crypto-cliques:

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite...

Media : Technology : Social Media

Five global experts share what’s next for luxury:

After a tumultuous start to the decade, we explore how the luxury sector is evolving across customer engagement, products and conscious...

Luxury : Sustainability : Travel & Hospitality

Explore the next global luxury hotspots:

Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down...

Luxury : Covid-19 : Travel

Fashion Rental Market:

Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and...

Fashion

Sportive Affluents:

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for...

Luxury : Sport & Leisure : Wellness

Gucci’s Robert Triefus on redefining luxury:

Gucci’s executive vice-president of brand and customer engagement discusses the inter-Covid lessons for luxury – and what The Five...

Luxury : Retail : Fashion

Five future paths for luxury collaborations:

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to...

Luxury : Sustainability : Fashion

The future of luxury lies in escapism:

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book,...

Luxury : Travel : Health & Wellness

Anti-ostentation Attitudes:

From influencer conduct to social media platforms, more considerate luxury marketing is emerging online in which brands are exploring...

Luxury : Marketing : Society

Premium Homeware Market:

Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.

Luxury : Retail : Design

Five luxury brands exploring longevity marketing:

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of...

Luxury : Media : Marketing

Brynn Wallner on future-proofing luxury marketing:

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

Will NFT luxury assets transform consumer values?:

Artist Sebastian ErraZuriz and his studio have created Digital Diamonds, the world’s first crypto gems. But are luxurians ready for a...

Luxury : Technology : NFTs

Healing Luxury:

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s...

Luxury : China : Health And Wellness

Five minds changing luxury fashion perspectives:

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman...

Luxury : Retail : Technology

How luxury car brands can navigate an electric future:

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future...

Mobility : Luxury : Technology

How football can kick luxury brands into shape:

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.

Luxury : Sport : Advertising

Augmenting Automotive Retail:

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win...

Luxury : Retail : Automotive

Transforming pollution into greener diamonds:

Future luxury goods could lie in unexpected places, says Aether Diamonds, a company turning pollution into glittering stones.

Luxury : Sustainability : Manufacturing

The brands rethinking premium drinks packaging:

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly...

Drinks : Packaging : Sustainability

Fragrance Futures Market:

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves...

Fragrance : Luxury : Beauty

Ephemeral Hotels:

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by...

Hospitality : Travel : Luxury

Luxtainment:

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and...

Luxury : Retail : Entertainment

Champagne Futures Market:

With 2020 poised to be a vintage year, champagne producers are grappling with the challenge of Covid-19 and a consumer base seeking less...

Luxury : Drink : Alcohol

Second-hand Brands:

Brands are taking back control of their second-hand stock and launching dedicated platforms and spaces to sell pre-owned products.

Retail : Resale : Fashion

How tech is transforming artisanal luxury in India:

Indian luxury expert Deepali Nandwani discusses the state of luxury in India, from Covid-19’s impact to downsized weddings and goods on...

Luxury : Retail : Fashion

Whisper Networks:

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the

Luxury : Media : Technology

Omnilux Lifestyles:

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the...

Luxury : Hospitality : Travel

Heritage Refashioned:

At a time of greater brand transparency, the luxury sector is looking inwards to address and change the meaning of heritage beyond its...

Luxury : Fashion : Black Lives Matter

China Luxury Retail Market:

As its economy bounces back, China is becoming the global gauge for luxury retail, powered by revenge spending, patriotic mindsets and...

Luxury : Retail : China

The next luxury market? It’s the virtual world:

Unmatereality is a Singapore-based studio digitising and gamifying luxury fashion. Its founder Andy Ku discusses his plans for the era...

Luxury : Fashion : Technology

The rise of resilience residences:

Shelter and safety are aligning with luxury living as designers create high-end homes for a future affected by climate change and disasters.

Luxury : Future Cities : Sustainability

Rural Luxury Market:

City living is losing its allure as affluent consumers look to the countryside for a more stable and idyllic lifestyle.

Luxury : Home : Sustainability

Studio Stores:

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.

Retail : Media : E-commerce

The premium spirits defying world borders:

With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to...

Luxury : Drinks : Spirits

We must rethink hotel design for a brave new world:

Luxury hotels are being challenged to swap opulent interiors for considered spaces and hygienic materials in order to future-proof the...

Luxury : Hospitality : Travel

Luxury Cars On Demand:

High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond...

Automotive : Luxury : Digital

The digital future of Fashion Weeks:

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and...

Fashion : Luxury : Retail

In future, the only luxury will be a clean conscience:

Walpole CEO Helen Brocklebank discusses its recent Sustainability Manifesto, luxury brand stewardship, shared goals and a home...

Luxury : Sustainability : Manufacturing

Voyage Apparel:

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic...

Luxury : Fashion : Travel

Experiential luxury malls:

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent...

Luxury : Retail : Architecture

The spaces making zero-waste dining luxurious:

Chefs and restaurateurs are proving that zero-waste can be high-end with a raft of new eateries representing the next generation of...

Food : Waste : Sustainability

Anti-aspiration Advertising:

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious...

Luxury : Advertising : Campaign

The future of hospitality is contemplative spaces:

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and...

Hospitality : Hotels : Travel

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Brown’s Hotel opens a shoppable Paul Smith suite

Brown's Hotel in London’s Mayfair has unveiled a new, entirely shoppable Sir Paul Smith Suite featuring a range of furniture, artworks and soft furnishings from the new Paul Smith home collection.

Luxury : Travel & Hospitality : Retail

Webinars

RSVP: Luxury & Hospitality Futures

In an age of NFTs, Luxury Resale and the rise of Luxe-longevity Resorts and Cryo-boltholes, join us as we examine the tropes and trends wooing tomorrow’s luxury customers.

Reports : Events

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Ritz-Carlton adds two new yachts to its fleet

Ritz-Carlton has announced the addition of Ilma and Luminara, two new luxury vessels, to its Yacht Collection. Set to sail in 2024 and 2025, the super-yachts aim to set new luxury standards in the cruise industry.

Luxury : Travel & Hospitality : Design

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Hennessy and Kim Jones are merging cognac with couture

Hennessy has teamed up with Dior’s artistic director Kim Jones to revamp cognac for young spirits enthusiasts with this limited-edition capsule blending cognac-making, streetwear and couture.

Luxury : Food & Drink : Design

News

US Gen Z believe it’s OK to buy counterfeits

A survey by JUV Consulting published by The Business of Fashion’s Insights has found that most Gen Z consumers aged 13–25 in the US think it is acceptable for others to buy counterfeits, and more than a third of them are willing to wear fakes themselves.

Luxury : Fashion : Youth

News

China’s HNWIs to spend more on personal luxuries

A report released on 1 March by The Hurun Research Institute based on its Chinese Luxury Consumer Survey 2023 has found that 56% of China’s high-net-worth individuals (HNWIs) plan to increase spending on personal luxuries over the next three years, a three percentage point rise over 2022.

Luxury : Society : Fashion

News

Hublot reveals icy mountain clock in the Alps

Hublot and Daniel Arsham have created a striking 20-metre wide sundial in the Alps to celebrate the connection between watchmaking, art and time.

Luxury : Fashion : Design

Futures 100

Futures 100 Innovators: March

We look at 10 more innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and individuals innovating for a better future.

Futures 100 Innovators : F100 : Beauty

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Woods Bagot designs new futures for trains

Experiential tourism company Journey Beyond has commissioned architectural firm Woods Bagot to scale up its transcontinental rail service.

Luxury : Travel & Hospitality : Design

News

Rolls-Royce unveils haute couture car with Iris van Herpen

Merging automotive with haute couture, the uber-luxurious Phantom Syntopia was born from a four-year collaboration process between Rolls-Royce and Dutch fashion designer Iris van Herpen.

Luxury : Fashion : Mobility

News

Shoreditch Arts Club introduces hybrid private members’ gallery

Shoreditch Arts Club is an ambitious new hybrid art gallery located in Shoreditch’s Tea Building, an iconic East London 1930s warehouse.

Food & Drink : Luxury : Travel & Hospitality

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Jacquemus takes over Paris department store

French fashion brand Jacquemus has been given free rein over the iconic Galeries Lafayette Haussmann department store in Paris to showcase its latest collection.

Luxury : Fashion : Retail

News

Puma and Rhuigi is a slice of New York

Puma and designer Rhuigi Villaseñor have just unveiled the second part of their capsule collection inspired by New York and modelled by a diverse cast of everyday New Yorkers.

Fashion : Youth : Luxury

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Kering to name brand safety chief after Balenciaga ad mayhem

Kering, the luxury conglomerate that owns Gucci, Saint Laurent and Balenciaga, among others, has announced it is to appoint a brand safety chief.

Luxury : Fashion : Retail

News

Fairmont and Raffles open opulent hybrid hotel in Doha

Global hospitality brands Fairmont and Raffles are hyper-charging the luxury stay in Doha with a new hybrid hotel.

Travel & Hospitality : Luxury : High End Hotels

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How football can kick luxury brands into shape:

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Transforming pollution into greener diamonds:

The brands rethinking premium drinks packaging: