US – The new brand offers a curated selection of just 55 eco-conscious paints and a fuss-free buying experience.
In an effort to make paint shopping easier, Clare encourages customers to complete an online quiz to determine their interior design preferences and narrow down the 55 colours available. Customers then receive sticker samples to test their preferred colours without creating mess, before receiving a simple at-home kit containing their chosen paint and any tools required.
Clare’s paints are also created with the environment in mind and are low in toxic air contaminants and hazardous air pollutants, contributing to healthier indoor air. In addition, prices remain low in comparison to other premium paint brands, at £30 ($39, €34) or £38 ($49, €43).
As explored in our microtrend Anti-choice Architecture, Clare is reducing the excessive number of options offered by the paint industry with a more curated menu of colours.