Luxury

An exploration of the luxury market through trends, insights and expert opinions

The notion of luxury has become meaningless

10 : 08 : 2018 Luxury : Campaigns : Luxury Campaigns

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a future where consumers look beyond this semantic saturation?

The notion of luxury has become meaningless

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