An exploration of the luxury market through trends, insights and expert opinions
No longer the preserve of the billionaire set, private aviation is presenting new opportunities for both brands and aspirational luxury consumers.
The concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. Strategic research director Sebastien van Laere asks how brands will thrive in a future where consumers look beyond this semantic saturation.
According to economic journal Rzeczpospolita, Polish spending on luxury goods is growing twice as fast as its GDP. Although watches, alcohol and cosmetics are contributing to the growth, the fasted growing sector is high-end jewellery, including diamonds, especially from foreign producers. The value of goods exported by Italian jewellery brands to Poland grew 15% in 2016, according to the country’s Central Statistical Office.