By deviating from the seasonal fashion calendar, Moncler will instead offer monthly, limited product drops, echoing the style of product launch typical of streetwear brands. To build hype around the Genius project, Moncler is collaborating with a selection of eight designers and creatives to reimagine its signature down jackets. First to launch is 7 Moncler Fragment Hiroshi Fujiwara, created by Japanese street-wear designer Hiroshi Fujiwara. A further seven collections will drop throughout the remainder of 2018. Accompanying the product releases, Moncler will showcase the eight Genius collections in selected monobrand boutiques worldwide and dedicated pop-up stores.