Against a backdrop of optimism and experimental attitudes, and a willingness to take risks, we map a vibrant aesthetic direction fuelled by a wild mix of cultural and semiotic references. Mix and mash up for a global, hyper-colour riot. Tribal meets rave culture, ethnic gets a modern makeover and New Wave goes DayGlo a-go-go. This trend is all about using rigid geometric patterns to soft effect, and combining diverse patterns in amicable conflict.
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