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Mid-market retail brands feel the squeeze in UK

20.02.2012 Aldi : Lidl : Waitrose

London – UK retail continues to be polarised as the higher and lower ends of the sector show strong growth.

Budget stores such as Aldi and Lidl are performing well, as are high-end supermarkets such as Waitrose, according to research company Kantar Worldpanel, which tracks the consumer behaviour of 30,000 UK households.

‘Two nations of shoppers have emerged within the grocery market,’ says Edward Garner, director of Kantar Worldpanel. ‘We have only to look at the strong performances of hard discounters such as Aldi and Lidl, which have seen a 9% year-on-year increase, while at the other end of the scale, Waitrose has achieved growth of 8%.’

In the twin-track economy, brands that linger in the middle market will struggle to thrive. For more on how to reach today’s squeezed middle consumers, read our Just Nots macrotrend.

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