London – Sales of Fairtrade items have resisted the decline in the UK retail market to grow considerably in the past year.
Fairtrade sales in the UK grew by 12%, while the value of Fairtrade products sold in shops reached £1.32bn ($2.08bn, €1.58bn) in 2011. In 2010, the total value of Fairtrade products reached £1.17bn ($1.84bn, €1.4bn), according to the Fairtrade Foundation.
‘Whether they are buying a packet of coffee or choosing a holiday, members of the UK public expect companies to behave responsibly across the board,’ Fairtrade Foundation director Harriet Lamb tells LS:N Global.
As explored in our Just Nots macrotrend, many British consumers are facing a phase of austerity, although more are responding to ethical brands, as explored in our Conscience Commerce microtrend.