The Future Laboratory

Women share clothes following royal example

16.01.2012 Sharing : Recycle : Re-commerce

London – Increasing numbers of women share their clothing with friends and relatives, according to a survey this week by online accessories retailer AnjliLondon.

The study found that 68% of women aged between 18 and 40 had shared their clothing in the past two years. The survey attributed the trend to the Kate Middleton, Duchess of Cambridge effect, following several high-profile appearances of Kate and sister Pippa wearing each other’s clothing.

According to the survey, more than 55% of women said they had shared clothing with their sister and 37% said they had shared with a friend. Meanwhile, 8% said they had shared clothing with their mother.

‘The research says a lot about the female mindset today,’ says a spokeswoman for AnjliLondon. ‘It shows that consumers would rather borrow than buy during these tough times, and if you share with a sister you know what you’re getting.’

The findings fit neatly with LS:N Global’s Just Nots tribe, who are seeking new, more affordable ways to live, shop and function in today’s challenging economic climate.

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