The Future Laboratory

Sharing is a smoother experience on Facebook

01.11.2011 Sharing : Facebook : Frictionless

Palo Alto, California – Facebook is to enable a new wave of lifestyle apps that post information straight to people’s profiles, in a process the social network site is calling ‘frictionless sharing’.

One of the first apps to stream activities directly to Facebook is wine reviewing site Snooth. The app keeps a record of wines you have tasted and automatically posts progress to your status update.

Frictionless sharing will also work with entertainment apps, automatically posting details of what you’re watching, reading or listening onto the platform. Facebook expects the seamless app posting to enable people to easily curate their experiences and reflect the ‘story of their life’.

‘The combination of self-expression and social discovery is far more interesting and useful than ‘here’s-what-I-ate-this-morning’ status updates,’ says Carl Sjogreen, Facebook’s director of product management.

For more on what this sharing of personal information online means to brands, read our macrotrend on the Personal Information Economy.

Snooth app Snooth app
Snooth app Snooth app

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