As a member of the fifth generation of a centuries-old ceramics dynasty, Emily Johnson grew up surrounded by china. She did not particularly like it. ‘Honestly? I thought it was a load of stuffy old cups and saucers,’ she says. ‘But ceramics have been used since the dawn of time, so why aren’t we using china to make products that are relevant to life today?’
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.