Health & Wellness

The latest technology, insights and innovations from the world of health and wellness.

Behaviours : Markets

New Ageing Market

By Olivia Houghton and Jessica Smith 22 : 06 : 2022 Beauty : Health : Wellness

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

New Ageing Market

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Wearables: the at-home doctor

Wearables: the at-home doctor:

Wearables may have been a novelty 10 years ago, but today they have the ability to elevate human potential, particularly in the realm of...

 Technology : Wearable Tech : Healthcare
Clean Medicine

Clean Medicine:

We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean...

 Health : Wellness : Medicine
Coffee: the new wellness ingredient?

Coffee: the new wellness ingredient?:

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean...

 Drink : Coffee : Lifestyle
Fertility Market: The New Cycle

Fertility Market: The New Cycle:

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

 Health : Wellness : Fertility
Family in 2050

Family in 2050:

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive...

 Health : Wellness : Technology
Future Forecast 2023: Health & Wellness

Future Forecast 2023: Health & Wellness:

Our mental wellbeing has become just as important as our physical wellbeing. In 2023, both brands and their physical spaces will...

 Health : Wellness : Technology
The longevity clinic of tomorrow

The longevity clinic of tomorrow:

Anna Bjurstam, wellness pioneer at hospitality brand Six Senses, discusses how its luxury longevity clinic RoseBar aims to redefine the...

 Health : Wellness : Longevity
Supermarkets in 2050

Supermarkets in 2050:

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly...

 Food : Health : Wellness
How medicine can learn from gaming

How medicine can learn from gaming:

Clinical learning experiences through simulation have gained momentum and virtual reality (VR) is emerging as a new, powerful training...

 Health & Wellness : Technology : Gaming
Gen Z Digital Wellness Market

Gen Z Digital Wellness Market:

Digitally native Generation Z go online to learn, play, socialise, but also to heal and open up, and this is giving rise to platforms...

 Youth : Wellness : Mental Health
Perimenopause Care-munities Market

Perimenopause Care-munities Market:

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected...

 Women's Health : Health And Wellness : Society
Women’s Health: India

Women’s Health: India:

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.

 Health & Wellness : Society : Womens Futures
Perimenopause Wellness Market

Perimenopause Wellness Market:

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health...

 Health & Wellness : Society : Sports & Leisure
Tech-powered Perimenopause

Tech-powered Perimenopause:

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals...

 Technology : Health & Wellness : Society
Wild Swimming Market

Wild Swimming Market:

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail...

 Sports & Leisure : Nature : Education
Plantcare inspired by self-care

Plantcare inspired by self-care:

Jack Lewis, CEO and founder of Sowvital, on how the beauty-inspired fertiliser brand is cultivating a new form of self-care.

 Health : Wellness : Beauty
Clean Water Market

Clean Water Market:

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in...

 Beauty : Wellness : Health
Gen Z are waking up the energy category

Gen Z are waking up the energy category:

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the...

 Youth : Wellness : Drinks
Four creatives pioneering suncare education

Four creatives pioneering suncare education:

As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and...

 Health : Beauty : Design
Five ways brands are advancing eyecare

Five ways brands are advancing eyecare:

From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

 Health : Wellness : Beauty
Recuperative Tourism Market

Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness
Gamer Wellness Market

Gamer Wellness Market:

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical...

 Health & Wellness : Gaming : Sport
How OEM is transforming the drugstore experience

How OEM is transforming the drugstore experience:

Ceilidh MacLeod and Shun Kinoshita, co-founders of healthcare brand OEM, on integrating modern care into the drugstore model.

 Health : Wellness : Community
New Ageing Market

New Ageing Market:

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

 Beauty : Health : Wellness
Accredited Beauty

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of...

 Beauty : Health : Wellness
Care Collectives

Care Collectives:

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

 Society : Health & Wellness : Beauty
How to remix the wellness model for Gen Z

How to remix the wellness model for Gen Z:

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.

 Health : Wellness : Media
The Optimised Self: What’s next for design?

The Optimised Self: What’s next for design?:

We’re all familiar with trackers that monitor our physical health. But as we take our mental wellbeing more seriously, how will product...

 Health : Wellness : Technology
Synaesthesia Scents

Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness
Retail Therapy

Retail Therapy:

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of...

 Retail : Health & Wellness : Society
Neo-collectivism

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

 Society : Retail : Workplace
Is the metaverse the next frontier for healthcare?

Is the metaverse the next frontier for healthcare?:

Dr Arup Paul, clinical director at LovedBy, explores healthcare’s opportunity to improve access, safety and efficacy through virtual...

 Metaverse : Health & Wellness : Technology
Why the future of beauty requires cleaner water

Why the future of beauty requires cleaner water:

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.

 Beauty : Wellness : Health
Extraterrestrial Innovations Market

Extraterrestrial Innovations Market:

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a...

 Space : Innovation : Health And Wellness
Five future home scenarios for 2050

Five future home scenarios for 2050:

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will...

 Society : Sustainability : Health And Wellness
Pain Management Market

Pain Management Market:

In the age of Synchronised Care, the pain management market is establishing a new framework that shuns clinical treatment in favour of...

 Health & Wellness : Technology : Beauty
Flower Therapy

Flower Therapy:

With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.

 Health : Wellness : Beauty
Queer Care Market

Queer Care Market:

From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+...

 Health : LGBTQ+ : Wellness
Synchronised Care

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world...

 Beauty : Health : Wellness
How beverage is borrowing from personal care

How beverage is borrowing from personal care:

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social...

 Drink : Wellness : Self-care
We must re-centre wellness on POC experiences

We must re-centre wellness on POC experiences:

Poonam Dhuffer, founder of self-awareness platform YSM8, says it’s time for the wellness to re-centre on Black, brown and POC practices...

 Health & Wellness : Intersectionality : Society
Total bodycare blurs the lines of wellness

Total bodycare blurs the lines of wellness:

Sean Moran, the founder of EauLab, shares his vision for a 360-degree wellness brand that delivers physical, mental and emotional health...

 Wellness : Drink : Self-care
Cyclical Fitness

Cyclical Fitness:

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall...

 Health And Fitness : Women's Health : Health And Wellness
It’s time sexual wellness got real

It’s time sexual wellness got real:

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality through an intersectional...

 Health & Wellness : Seuxal Wellness : Intersectionality
Healing Luxury

Healing Luxury:

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s...

 Luxury : China : Health And Wellness
Exertainment Market

Exertainment Market:

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine...

 Fitness : Entertainment : Wellness
How joyscrolling can uplift brand storytelling

How joyscrolling can uplift brand storytelling:

A news cycle of global trauma is driving an interest in more uplifting storytelling and positive headlines as people seek radical...

 Health & Wellness : Technology : Media
Hacking the senses will redefine self-care

Hacking the senses will redefine self-care:

Charles Spence, a world expert in multi-sensory perception, highlights how knowledge of our senses can have a profound effect on health...

 Health : Wellness : Sensory Experience
The future according to: Sam Moyo

The future according to: Sam Moyo:

From launching a sober rave movement to coaching businesses on mysticism, the wellbeing expert offers a holistic insight into the future...

 Health And Wellness : Workplace : Society
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical...

 Beauty : Wellness : Technology
Radical Relief

Radical Relief:

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.

 Youth : Health : Wellness
Diversifying Nature

Diversifying Nature:

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains...

 Intersectionality : Leisure : Future Cities
Club Psora’s network is destigmatising skin conditions

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

 Health And Wellness : Beauty : Skincare
Fulfilment Furnishings

Fulfilment Furnishings:

The global pandemic has shifted people’s priorities to focus on home furnishings that place wellbeing at the fore, in both physical and...

 Health : Wellness : Workplace
Bio-engineering the future of intimacy

Bio-engineering the future of intimacy:

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced...

 Technology : Intimacy : Scent
Life Support is a platform for digital grieving

Life Support is a platform for digital grieving:

Design studio The Liminal Space has unveiled Life Support, a digital space that aims to provide guidance for those experiencing loss.

 Health And Wellness : Society : Technology
Race-empowered wellness

Race-empowered wellness:

From fitness platforms to sonic escapism, global majority communities are launching transformational healing services away from their...

 Wellness : Diversity : Inclusion
Total Tastes

Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and...

 Food : Drink : Health And Wellness
Mood-boosting Beauty

Mood-boosting Beauty:

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as...

 Beauty : Health And Wellness : Neuroscience
Menopausal empowerment

Menopausal empowerment:

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this...

 Health And Wellness : Health Technology : Menopause
Trans-positive beauty and wellness campaigns

Trans-positive beauty and wellness campaigns:

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+...

 Health And Wellness : Transgender : Non-binary
Reworking the Workplace

Reworking the Workplace:

Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and...

 Workplace : Technology : Health And Wellness
Modern Meditation Market

Modern Meditation Market:

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of...

 Meditation : Wellbeing : Wellness
Recuperative Living

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty...

 Beauty : Health : Wellness
Digital drugs will revolutionise media

Digital drugs will revolutionise media:

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of...

 Health : Media : Wellbeing
Urban Wellness Market

Urban Wellness Market:

Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic...

 Wellness : Smog Life : Covid-19
Virtual sanctuaries

Virtual sanctuaries:

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing...

 Virtual Reality : Luxury Beauty : Beauty
Flat age fitness

Flat age fitness:

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.

 Fitness : Senior : Covid-19
Psychedelic Wellness Market

Psychedelic Wellness Market:

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and...

 Wellness : Travel : Medicine
Forget mental health, let’s discuss emotional fitness

Forget mental health, let’s discuss emotional fitness:

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to...

 Youth : Mental Health : Technology
Death Positivity Market

Death Positivity Market:

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and...

 Wellness : Society : Security
Focused fitness classes

Focused fitness classes:

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving...

 Wellness : Fitness : Conscious Deceleration
What will wellness look like in 2030?

What will wellness look like in 2030?:

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us...

 Far Futures : Health : Wellness
At-home Epigenetics

At-home Epigenetics:

As research into the field of epigenetics advances, new at-home testing kits are emerging that enable consumers to take control of their...

 Wellness : Epigenetics : Health
The Future of Flight Wellness

The Future of Flight Wellness:

With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their...

 Wellness : Flights : Air Travel
Suncare Market

Suncare Market:

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically...

 Health : Wellness : Beauty
Certified Supplements Market

Certified Supplements Market:

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping...

 Supplements : Wellness : Health
Retraining Sleep Market

Retraining Sleep Market:

With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping...

 Health : Beauty : Wellness
Life-stage Brands

Life-stage Brands:

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.

 Female Futures : Wellness : Marketing
Modern Therapy

Modern Therapy:

As mental health disorders surge, the outdated therapy sector is diversifying to address the vulnerabilities of the next generation.

 Wellness : Health : Youth
Conscious Deceleration

Conscious Deceleration:

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured,...

 Wellness : Health : Technology
Rebranding the menopause

Rebranding the menopause:

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion...

 Beauty : Wellness : Technology
Why community will shape the future of wellness

Why community will shape the future of wellness:

Katherine Johnston, senior research fellow at Global Wellness Summit, explains why wellness needs to move beyond personal goals to...

 Wellness : Architecture : Interiors
Music as Medicine

Music as Medicine:

Music is emerging as the next frontier for wellness, with musicians, record labels and start-ups harnessing sound’s impact on health,...

 Music : Wellness : Media

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