Health & Wellness

The latest technology, insights and innovations from the world of health and wellness.

News 28.10.2021

Need to Know

Pangaia elevates CO2 for eco-friendly eyewear, an opulent hotel suite for fashion enthusiasts and global hospitality closures linked to decline in mental health.

TikTok induces FOMO with suspenseful campaign

You Have to See it by Le Truc for TikTok, New York

New York – In a bid to lure new users, TikTok's latest campaign highlights how viral videos from its platform spread offline and ignite cultural conversations, even among people who do not have the social media app.

Working with creative agency Le Truc, the ad is themed around a real TikTok video in which a New York woman discovers an abandoned apartment behind her bathroom mirror. In the campaign, a diverse cast of both actors and real-life TikTok influencers break down each moment of her discovery. At one point, Martha Stewart makes a cameo, hammering home the message that unmissable content can be found on TikTok, helping to incite FOMO – the fear of missing out – for anyone without an account.

As TikTok surpasses one billion active monthly users, this new campaign shows how its content can permeate wider social situations, fostering connections and storytelling offline. By leading with a social approach and embracing the Everyteen TV model, TikTok is appealing to viewers who favour casual storytelling over highly curated media.

Strategic opportunity

To appeal to younger audiences, marketers can explore peer-led or word-of-mouth storytelling, with lo-fi content often seeming more honest and appealing to Generation Z consumers

Pangaia is transforming carbon into sunglasses

CO2Made Eyewear by Pangaia Lab and Twelve, New York CO2Made Eyewear by Pangaia Lab and Twelve, New York
CO2Made eyewear by Pangaia Lab and Twelve, New York CO2Made eyewear by Pangaia Lab and Twelve, New York

US – The material science and apparel brand is continuing its innovations into CO2 recycling with the creation of its first eyewear collection. Its sunglasses feature polycarbonate lenses, formed in a process in which carbon emissions are collected and converted into tangible materials using water and renewable energy.

Arriving as part of a partnership with carbon transformation company Twelve, the lenses avoid conventional materials such as oil – and instead rely on polluted air. This product launch builds on the brand’s previous experiments into CO2 recycling, where it used the technology to create carbon-negative textile ink. ‘The overall material philosophy of Pangaia is ‘high-tech naturalism’ which involves utilising the abundance of nature, augmented by high-tech processes, sustainable chemistries and processes to expand the functionality of materials,’ explains the brand in a press release.

As brands continue to implement climate-positive goals, keep track of the latest environmental innovations in our Climate Crisis series.

Strategic opportunity

Looking to the future, the manufacture of products from devices and hardware to fashion garments will require a carbon-negative approach. Stay ahead of the curve through explorations with innovative companies such as Twelve

This Dior hotel suite elevates a local exhibition

New York – Marriott International's St Regis hotel chain and fashion house Christian Dior are uniting to create a Dior-inspired hotel suite, demonstrating the potential for the luxury, leisure and hospitality sectors to create more immersive experiences across several locations.

Dedicated to the French couturier, the suite is part of a limited-edition St Regis package that includes champagne on arrival, a set of Dior make-up and private transport to the Brooklyn Museum, which is hosting the Christian Dior: Designer of Dreams exhibition.

Inspired by Dior’s Avenue Montaigne headquarters in Paris, the suite interior features customised Louis XVI-style furniture, gilded mirrors, velvet sofas and fabrics in colour palettes of greys and blues. Guests who wish to spend a night in the luxury surroundings will pay £6,500 ($8,900, €7,680) per night.

The collaboration aims to attract luxury guests by combining hospitality with fashion and a cultural experience, drawing on wider entertainment and leisure sectors as witnessed with the rise of Media-Tels.

Dior Suite at St Regis New York

Strategic opportunity

Hospitality brands can consider ways of providing immersive environments at various price points to attract experience-seeking customers with different budgets

Stat: Pandemic hospitality closures have hit mental health

How to Eat Everything by Kelsey McClellan How to Eat Everything by Kelsey McClellan

Research conducted by YouGov and commissioned by the International Alliance for Responsible Drinking (IARD), has found that the closure of bars and restaurants during the pandemic has negatively affected people’s mental health.

The global research reveals that 66% of adults believe these closures have caused a decline in mental health, while 45% agreed their own mental health had been affected for the worse. Meanwhile, since experiencing lockdown, 57% of respondents admitted to having an improved understanding of the contribution of venues to mental health. In South Africa, this figure rose to 77%, while in Mexico, 70% agreed.

With these figures in mind, hospitality venues should seize the opportunity to better connect with audiences about their mental health. As we recently identified, a number of alcohol brands have already launched pub-based initiatives, campaigns and even packaging centred on men’s mental wellbeing.

Strategic opportunity

Bars and restaurants should facilitate safe spaces that encourage open conversations about mental wellbeing. Such venues can be particularly effective for audiences that are less inclined to seek traditional therapy services

Neozempic Futures

Big Ideas

Neozempic Futures

The overnight success of Ozempic and similar medication has revolutionised the weight loss market, but the weekly injection is on its way to reshap...
Ozempic : Weight-loss Market : Obesity
Longevity Skincare

Viewpoints

Longevity Skincare

Fjör founder Natalie Enslöw and scientific lead Mats Clarsund tell LS:N Global about Fjör, a medi-beauty line inspired by wound healing science and...
Beauty : Skincare : ​Fjör
Skintellectual Bodycare

Markets

Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Bodycare : Health And Wellness
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Reading Raves

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Reading : Books : Gen Z Loneliness
The Future of Women’s Health

Viewpoints

The Future of Women’s Health

Dr Somi Javaid, founder and chief medical officer of HerMD, tells LS:N Global how its clinics can help fix a broken healthcare system and close the...
Women's Health : HerMD : Preventative Healthcare
AI Edu-play-tion

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.
AI : Gen Alpha : Education
Sports Tourism Market

Markets

Sports Tourism Market

There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...
Sports : Wellness : Entertainment
In (Birth) Control

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.
Health : Wellness : Contraception
Urban Bathing

Big Ideas

Urban Bathing

An ancient ritual with a firm place in many cultures, communal bathing is undergoing a revival in urban areas.
Wellness : Health : Bathing
Saudi Arabia: Luxury Beauty & Wellness

Markets

Saudi Arabia: Luxury Beauty & Wellness

Our latest report explores Saudi Arabia’s commitment to fostering a health renaissance, with high-end retreats and holistic beauty brands all on th...
Wellness : Beauty : Health
Future Forecast 2024: Health & Wellness

Micro Trends

Future Forecast 2024: Health & Wellness

The sector will benefit from accelerating innovations in sleep enhancement, nutrition and wellbeing in the hope of achieving longer and healthier l...
Health : Wellness : Future Forecast
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more