Glowing Glowing Gone follows The Pantone Color Institute naming Living Coral as its Color of the Year for 2019. For this new initiative, Pantone and The Ocean Agency have captured three bold hues of coral fluorescence – a phenomenon that sees coral produce brightly-coloured chemicals in response to fatally high water temperatures.
‘Only a handful of people have ever witnessed the highly visual spectacle of corals ‘glowing’ in vibrant colours in a desperate bid to survive underwater heat waves,’ explains Richard Vevers, founder of The Ocean Agency. To highlight the issue, Pantone has launched a creative brief challenging artists and designers to use the colours to produce attention-grabbing work. Selected artwork will be showcased on digital billboards in Times Square, New York City, through WeTransfer’s global wallpapers, across social media and at key climate policy events during 2019 and 2020.
For more on how responsibility is being rebranded, explore our New Consciousness design direction.