US – The latest music video from rapper 2 Chainz doubles as a campaign for the expense management service.
Originally created as a Super Bowl ad, Expensify has released the full, four-minute version as an official music video for 2 Chainz. The song, Expensify This, becomes an interactive video that features several QR code receipts attached to luxury items like a gold jet ski and diamond football. Viewers are encouraged to scan the codes as the video plays, expensing them through the app in order to win a cash prize.
The video puts an elaborate spin on workplace expenses, a task that is often avoided due to its mundane and repetitive nature. ‘Expenses used to take up more time and brain space than they deserve, until Expensify boldly solved this for everyone,’ says John McKelvey, executive creative director at JohnXHannes, the creative agency behind the campaign. ‘With the brand's first ever ad debuting at Super Bowl and a never-before-done music video, Expensify showcases their unmatched brave spirit.’
To combat skip culture, music videos are offering brands new opportunities for product placement. For more, read our microtrend Beyond Product Placement.