Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Luxury States: New Codes of Luxury 2024–2025

Macro Trends

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury : Travel & Hospitality : Fashion
Emerging Youth: Nigeria

Behaviours

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...
Youth : Nigeria : Nigeria
Brand Innovation Debrief: Elf Beauty

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty : Gen Z : E.l.f Beauty
Redesigning Higher Education Spaces

Markets

Redesigning Higher Education Spaces

From fostering wellbeing to embracing climate consciousness and immersive tech, we explore how higher education spaces are evolving to meet the div...
Higher Education : Future Of Education : Remote Learning
Brand Innovation Debrief: Loewe

Big Ideas

Brand Innovation Debrief: Loewe

Spearheaded by fashion mastermind Jonathan Anderson, the Spanish luxury house is reaching new heights and mainstream appeal, without compromising o...
Fashion : Luxury : Pop Culture & Media
Future Forecast 2024: Retail

Micro Trends

Future Forecast 2024: Retail

Retail is settling into a post-Covid landscape in which consumers frequently welcome brands into their homes, exploring products, consuming content...
Retail : Luxury : Fashion
Future Forecast 2024: Technology

Micro Trends

Future Forecast 2024: Technology

Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...
Technology : Health & Wellness : Society
Six Luxury Brands Building Loyalty with NFTs

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...
Luxury : Fashion : NFTs
BoF Voices 2023: The Creative Crossroads

Big Ideas

BoF Voices 2023: The Creative Crossroads

At The Business of Fashion’s Voices 2023 conference, the focus was on creative resilience, ethical and sustainable innovation, and how AI is reshap...
Luxury : Fashion : Beauty
The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...
Luxury : Gen Z : HNWI
Future Five: Identities

Micro Trends

Future Five: Identities

As part of our Future Five 2024 report, we explore the shifts in identity that are all-important in understanding the consumer of tomorrow.
Identities : Future Five : Topics
Future Five: Home & Family

Micro Trends

Future Five: Home & Family

As part of our Future Five 2024 report, we explore the rising challenges and opportunities in relation to our family and home lives.
Future Five : Home & Family : Topics
Future Forecast 2024 On-demand Webinar

Webinars

Future Forecast 2024 On-demand Webinar

This webinar designed to help you jump straight to the key insights, opinions and future opportunities that you need to know about right now.
Webinar : The Future Laboratory : Foresight
Future Five: Artificial Intelligence

Micro Trends

Future Five: Artificial Intelligence

As part of our Future Five 2024 report, we explore the impact of AI on the year ahead.
Technology : AI : Design
Five Airlines Uplifting In-flight Wellness

Big Ideas

Five Airlines Uplifting In-flight Wellness

Airlines are reviving luxury air travel, transforming the in-flight experience from exhausting to enriching and bringing wellness to 40,000 feet.
Travel : Hospitality : Wellness
Gen Z Activism

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.
Society : Youth : US
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Emerging Youth: UAE

Behaviours

Emerging Youth: UAE

The UAE’s Gen Z are leading the nation’s evolution by redefining tradition to mirror their own values and vision.
Youth : UAE : Gen Z
Gen Alpha and Alt Foods

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...
Food & Drink : Youth : Health & Wellness
America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
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