Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Can music cut through the red tape of pharma?

Viewpoints

Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.
Branding : Wellness : Sonic Identities
Natural Wine Market

Markets

Natural Wine Market

Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.
Food & Drink : Wine : Natural
Recreation Skincare

Micro Trends

Recreation Skincare

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.
Health & Wellness : Beauty : Skincare
Malleable living

Viewpoints

Malleable living

A flexible mindset isn’t just for work – it’s also for the home, family and everything in between, according to Annie Auerbach, author of new book ...
Health And Wellness : Society : Workplace
Civic Ads

Micro Trends

Civic Ads

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.
Media : Advertising : Global
Liberation Luxury

Macro Trends

Liberation Luxury

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. In order to meet these shifting prio...
Luxury : Travel : Hospitality
Peer-to-peer networks are crucial to women’s wealth

Viewpoints

Peer-to-peer networks are crucial to women’s wealth

WealthiHer Network’s Tamara Gillan and Close Brothers Asset Management’s Jeanette Makings explain the findings from the inaugural WealthiHer re...
FinTech : Female Futures : Money
Families have evolved. Why haven’t brands caught up?

Viewpoints

Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising : Future Family : Identity
The new influences shaping colour forecasting

Viewpoints

The new influences shaping colour forecasting

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...
Packaging : Colour Trends : Design
How fintech can speak to Generation X and beyond

Viewpoints

How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Banking : Transparency
Eco-tel Evolution

Micro Trends

Eco-tel Evolution

Government policies are driving a new wave of environmental initiatives at high-end hotels, working to offset their impact while educating and insp...
Hotels : Travel : Sustainability
Does Escapex herald the future of social media?

Viewpoints

Does Escapex herald the future of social media?

Shamik Talukder, chief business officer at Escapex, on the need to create a platform that puts engagement back at the heart of social interaction.
Technology : Social Media : Entertainment
Adaptive Beauty

Micro Trends

Adaptive Beauty

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and conditions like mu...
Beauty : Inclusivity : Japan
Suncare Market

Markets

Suncare Market

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically protective so...
Health : Wellness : Beauty
Dove is rewriting the rules of female beauty

Viewpoints

Dove is rewriting the rules of female beauty

Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.
Beauty : Female Futures : Media
The State of Luxury: Denmark

Markets

The State of Luxury: Denmark

With a confident, affluent domestic market and a sharp rise in tourism, Denmark’s luxury sector is burgeoning, led by fledgling fashion labels and ...
Luxury : Fashion : Hospitality
The rise of eco-conscious luxury hotels

Viewpoints

The rise of eco-conscious luxury hotels

Inge van Weert, general manager at QO Amsterdam, explores how sustainable stays are fast becoming a luxury status symbol.
Hospitality : Travel : Tourism
e-tourism

Micro Trends

e-tourism

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.
Travel : Hospitality : Tourism
The future of urban mobility lies in sustainability

Viewpoints

The future of urban mobility lies in sustainability

Forget the behavioural whims of generation X, Y or Z – travel in tomorrow’s cities will be grounded in environmental necessity.
Future City : Future Cities : Society
It’s time to reboot the start-up mentality

Viewpoints

It’s time to reboot the start-up mentality

Fundamental change is needed at the heart of any business to truly live and breathe start-up thinking, making and doing.
Design : Branding : R&D
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more