Food & Drink

From the latest openings to new ingredients, a deep-dive into the landscape of food and drink.

Five brands rejuvenating whisky

13 : 02 : 2023 Drink : Advertising & Branding : Youth

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losing their centuries-old refinement.

Five brands rejuvenating whisky

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more