Food & Drink

From the latest openings to new ingredients, a deep-dive into the landscape of food and drink.

Experts & Opinion : Futures 100

Futures 100 Innovators : July

By The Future Laboratory 28 : 07 : 2022 Futures 100 Innovators : F100 : Health And Wellness

The seventh instalment of our Futures 100 Innovators spotlights the people making wellness accessible to everyone, creating a more inclusive tech space and tapping into the imaginative possibilities of the metaverse.

Futures 100 Innovators : July

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Dining Deluxe

Dining Deluxe:

LS:N Global speaks exclusively to creative agency Construct about crafting experience design for a new era of luxury dining.

 Luxury : Dining Experience : Hotel Experience
The Future of Drinks: Imbibe Live 2023

The Future of Drinks: Imbibe Live 2023:

Sustainability, health and the quest for a perfect summer spritz were the defining themes at 2023’s Imbibe Live, the UK’s leading drinks...

 Drink : Hospitality : Alcoholic Beverages
Gastro Gaming Market

Gastro Gaming Market:

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are...

 Food & Drink : Gaming : Food
Brewing Coffee Futures

Brewing Coffee Futures:

The wellbeing and carbon footprint concerns of Conscious Consumers are pushing innovative coffee brands to shift their focus on quality,...

 Coffee : Coffee Plus : Coffee Shop
AI-powered Groceries

AI-powered Groceries:

From cost savings and circular economies to consumer behaviour forecasting, food innovators are turning to artificial intelligence to...

 Retail : Food & Drink : Technology
No-lo Taste Lifts

No-lo Taste Lifts:

Vicky Berry, the European business development manager of global flavouring manufacturer Synergy, explains how the future of no- and...

 Food And Drink : Non Alcoholic Drinks : Flavour Manufacturing
Demystifying Luxury with La Patiala

Demystifying Luxury with La Patiala:

From caviar bumps to après-ski etiquette, Kristen Shirley’s open-source luxury encyclopaedia La Patiala unpacks the elite’s unspoken...

 Luxury : Food & Drink : Society
Peripatetic Dining

Peripatetic Dining:

Turning motion into the new palate cleanser, a wave of innovative chefs are moving guests between courses.

Restaurant : Restaurant Concept : Restaurant Trends
Alternative Seafood Market

Alternative Seafood Market:

As concerns about marine consumption grow, alternative seafood companies are attempting to meet environmental demands while delivering...

 Food : Sustainability : Seafood
How Soil is Inspiring Food Futures

How Soil is Inspiring Food Futures:

Dish The Dirt, a unique dining experience by designer and lecturer Gabby Morris, suggests soil is the key to an ethically interconnected...

 Food : Soil : Sustainability
Five Brands Rejuvenating Whisky

Five Brands Rejuvenating Whisky:

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers...

 Drink : Advertising & Branding : Youth
Sober Bars

Sober Bars:

As Gen Z and the impact of the pandemic continue to inspire sober-curiosity, new establishments are emerging that provide a safe space...

 Drink : Entertainment : Society
Solar Sustenance

Solar Sustenance:

The sun is rising once again as a source of inspiration for food and drink brands, which are exploring solar sustenance as a long-term...

 Food : Drink : Sustainability
Coffee: The New Wellness Ingredient?

Coffee: The New Wellness Ingredient?:

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean...

 Drink : Coffee : Lifestyle
Cannabis Market Update

Cannabis Market Update:

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.

 Food : Drink : Retail
Future Forecast 2023: Drink

Future Forecast 2023: Drink:

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and...

 Drink : Sustainability : Packaging
Future Forecast 2023: Food

Future Forecast 2023: Food:

The post-Covid rush to be out, meet people and eat out has faded, dampened by rising living costs and global financial turmoil, which is...

 Food : Sustainability : Technology
Supermarkets in 2050

Supermarkets in 2050:

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly...

 Food : Health : Wellness
Adaptive Appetites

Adaptive Appetites:

As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are adapting rapidly – embracing...

 Food : Drink : Society
Why the Future of Alt-meats relies on Tech

Why the Future of Alt-meats relies on Tech:

Barak Orenstein, vice-president of marketing for SavorEat, believes technology holds the power to push the alternative meats category...

 Food : Technology : Health
Tinned Tipples

Tinned Tipples:

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to accelerate its transition to tins.

 Drink : Society : Packaging
Activist OOH Advertising

Activist OOH Advertising:

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

 Drink : Advertising & Branding : Sustainability
Gen Z are waking up the Energy Category

Gen Z are waking up the Energy Category:

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the...

 Youth : Wellness : Drinks
How Plant-based Meat is taking hold in LATAM

How Plant-based Meat is taking hold in LATAM:

Mariana Tunis, marketing director at Fazenda Futuro, discusses changing attitudes to plant-based ‘meat’ in Latin America.

 Sustainability : Food & Drink : Society
African Spirits Market

African Spirits Market:

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on...

 South Africa : African Spirits : Alcohol
Fine Dining Redefined

Fine Dining Redefined:

A number of new restaurants are transforming fine dining, helping it to shed connotations of exclusivity through community-orientated...

 Food : Drink : Luxury
Five Brands Pouring Wit into Wine Branding

Five Brands Pouring Wit into Wine Branding:

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with...

 Drink : Food : Design
Grotesque Grub

Grotesque Grub:

Chefs and food brands are exploring the darker side of dining with uglier takes on food and drink.

 Food : Drink : Design
Can the foodverse secure restaurants’ future?

Can the foodverse secure restaurants’ future?:

Supreet Raju, co-founder of OneRare, unpacks the potential that Web3 can offer food brands, chefs and the public by bridging digital and...

 Food : Metaverse : Marketing
Five Ways Restaurants are Exploring Extremes

Five Ways Restaurants are Exploring Extremes:

From one-ingredient meals to psychedelic soundtracks, dining spaces are giving guests moments to remember through extreme eating...

 Food : Drink : Design
Betterverse Bites

Betterverse Bites:

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education...

 Food And Drink : Metaverse : Betterverse
Mexico’s Drink Innovators

Mexico’s Drink Innovators:

As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to...

 Food & Drink : Design : Sustainability
Food Austerity Innovators

Food Austerity Innovators:

Global events are causing widespread disruption to the food sector, with innovators and start-ups helping to assuage rising prices and...

 Food : Drink : Society
Hotel Bar Market

Hotel Bar Market:

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming...

 Hotel : Travel : Hospitality
Re-engineering Indulgence

Re-engineering Indulgence:

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing...

 Food : Drink : Technology
Charting the Rise of Clout Kitchens

Charting the Rise of Clout Kitchens:

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local...

 Food : Media : TikTok
Crypto Dining Clubs

Crypto Dining Clubs:

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.

 Food : Drink : Technology
DELLI is a virtual food market in your pocket

DELLI is a virtual food market in your pocket:

The DELLI app lets users discover local food ‘drops’ and the stories behind their small-scale producers. Founder Simon Beckerman shares...

 Food : Drink : Retail
Activism Eating Market

Activism Eating Market:

In the wake of Covid-19 and social justice movements, food activists are creating opportunities and connecting communities around...

 Food : Drink : Society
Extraterrestrial Innovations Market

Extraterrestrial Innovations Market:

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a...

 Space : Innovation : Health And Wellness
Savoury Sips

Savoury Sips:

To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous...

 Drinks : Alcohol : Food
How New-Generation Indigenous Restaurants are Decolonising Cuisine

How New-Generation Indigenous Restaurants are Decolonising Cuisine:

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the...

 Food : Travel & Hospitality : Drink
Erotic Eating

Erotic Eating:

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and...

 Food : Drink : Health And Wellness
How Alcohol Brands Can Look Out for Men’s Wellbeing

How Alcohol Brands Can Look Out for Men’s Wellbeing:

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the...

 Food : Drink : Health & Wellness
Redemptive Diets

Redemptive Diets:

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and...

 Food : Drink : Society
How reverse engineering can future-proof our food

How reverse engineering can future-proof our food:

Adam Maxwell, CEO of Voyage Foods, explains how reverse engineering can future-proof the world’s most popular food and drink.

 Food : Drink : Technology
Alco pop-ups

Alco pop-ups:

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the...

 Retail : Drink : Alcohol
Rebranding Ready-to-drink

Rebranding Ready-to-drink:

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with...

 Drinks : Branding : Packaging
Alternative Vintners

Alternative Vintners:

Next-generation winemakers are experimenting with low- and no-alcohol innovations, creating flavourful fusions that hint at wine’s...

 Wine : Health : Sober-curious
Vibrant branding is elevating global cuisine

Vibrant branding is elevating global cuisine:

Using bold visual language, a new wave of food brands are challenging outdated notions to position Asian food as healthy, diverse and...

 Food : Drink : Branding
How beverage is borrowing from personal care

How beverage is borrowing from personal care:

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social...

 Drink : Wellness : Self-care
Next-gen Grocery Market

Next-gen Grocery Market:

Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even...

 Grocery : E-commerce : Sustainability
Local Food Market: Australia

Local Food Market: Australia:

Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for...

 Australia : Drink : Food
The brands making the dairy aisle more sustainable

The brands making the dairy aisle more sustainable:

Demand for dairy alternatives is here to stay. As consumers seek balance between sustainability, health and taste, plant-based...

 Plant-based : Sustainability : Non-dairy
Redesigning the retro future of online groceries

Redesigning the retro future of online groceries:

Jono Holt, founder of design agency Otherway, examines the use of nostalgia, colour, storytelling and locality in its brand refresh for...

 Branding : Food : Retail
Modern Mezcal

Modern Mezcal:

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new...

 Branding : Drinks : Packaging
TikTok Tastes

TikTok Tastes:

TikTok’s influence on food and drink trends is crossing over into the real world, inspiring new brands and products, as well as menu and...

 Food : Drinks : Social Media
Five innovators modernising food and drink

Five innovators modernising food and drink:

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food...

 Food : Drinks : Media
The Urgent Company accelerates sustainability

The Urgent Company accelerates sustainability:

Industrialised food systems are broken. Paul Kollesoff, co-founder of The Urgent Company, explains how a more intelligent CPG eco-system...

 Food : Sustainability : Drink
Decarbonising Diets Market

Decarbonising Diets Market:

A growing awareness among consumers of their individual carbon footprint is fuelling a raft of innovations in low-carbon and...

 Food : Drink : Sustainability
The rise of remedy drinks

The rise of remedy drinks:

No- and low-alcohol drinks brands are embracing functional facets, taking cues from bygone drink-making methods and ancient wellness...

 Wellness : Drink : Health
Climate-adaptive Wineries

Climate-adaptive Wineries:

As the wine industry adapts to extreme weather and wildfires, threatened vineyards are turning tainted grapes into experimental wines...

 Wine : Climate Change : Sustainability
The brands rethinking premium drinks packaging

The brands rethinking premium drinks packaging:

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly...

 Drinks : Packaging : Sustainability
The new-age vinegars re-inventing acidity

The new-age vinegars re-inventing acidity:

Craft vinegar is evolving as a health food and a high-end pantry staple, resulting in a wave of elevated and experimental fusions.

 Food : Pantry : Vinegar
Noshtalgia: why classic tastes are driving food innovation

Noshtalgia: why classic tastes are driving food innovation:

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and convenience is bringing new...

 Food : Customer Experience : Mood
How data is disrupting spirits innovation

How data is disrupting spirits innovation:

Merging data analytics and material science, Bespoken Spirits is upending traditional mindsets and processes in the sprits sector – with...

 Drinks : Spirits : Technology
Transforming cult food brands for global audiences

Transforming cult food brands for global audiences:

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences –...

 Food : Branding : Restaurants
Total Tastes

Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and...

 Food : Drink : Health And Wellness
Mid-life Male Drinkers Market

Mid-life Male Drinkers Market:

Alcohol brands are redefining modern drinking culture for men by empowering them to take pride in the social perceptiveness and...

 Drinks : Marketing : New Masculinity
Champagne Futures Market

Champagne Futures Market:

With 2020 poised to be a vintage year, champagne producers are grappling with the challenge of Covid-19 and a consumer base seeking less...

 Luxury : Drink : Alcohol
On-demand Farms

On-demand Farms:

The farm-to-table movement is going direct-to-consumer as farmers and small-batch producers embrace livestreaming, digital tools and...

 Agriculture : Direct-to-Consumer : Food
Eco To Go

Eco To Go:

Packaging innovators are targeting the food delivery sector with re-usable and earth-friendly alternatives to single-use cartons and boxes.

 Food : Packaging : Materials
Brightseed maps the dark matter of nutrition

Brightseed maps the dark matter of nutrition:

Emma Cooper-Mullin, director of brand marketing at biotech start-up Brightseed, delves into the world of phytonutrients and their power...

 Health : Food & Drink : Wellness
Asian Urban Farming Market

Asian Urban Farming Market:

Concerns about food security, climate change and loss of livelihood are re-affirming urban farming as a model for sustainable living...

 Sustainability : Urban Farming : Food
High-tech Sugars

High-tech Sugars:

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are blending nutrition with science...

 Food : Sugar : Technology
How OffLimits is redefining emotional eating

How OffLimits is redefining emotional eating:

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of...

 Food : Branding : Wellness
Augmented Restaurants

Augmented Restaurants:

Augmented reality is creating unconventional, interactive dining experiences that bridge the gap between physical and digital environments.

 Food & Drink : Social Media : Technology
Rebranding Asian food culture

Rebranding Asian food culture:

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in...

 Food : Marketing : Convenience
Inside the social media pantries of tomorrow

Inside the social media pantries of tomorrow:

Jessica Young, founder of natural food platform Bubble, on how hype groceries and digital culture are changing our relationship with...

 Grocery : Health : Digital
The premium spirits defying world borders

The premium spirits defying world borders:

With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to...

 Luxury : Drinks : Spirits
Asian Virtual Kitchens Market

Asian Virtual Kitchens Market:

Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the...

 Food : Drink : Covid-19
Media Kitchens

Media Kitchens:

Delivery platforms are working with media companies and social apps to launch virtual restaurants that combine food with entertainment.

 Food : Drinks : Media
Connected Kitchens

Connected Kitchens:

Kitchen appliance manufacturers are using voice assistants, recipe integration and computer vision to turn the kitchen into a hub of...

 Technology : Food : Cooking
Discovery Grocers

Discovery Grocers:

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to SMS advisers.

 Retail : Food : Technology
Food Waste Innovation

Food Waste Innovation:

From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of...

 Food : Retail : Sustainability
Social Elixirs

Social Elixirs:

Non-alcoholic brands are targeting conscious hedonists with flavourful, functional drinks created for sober social occasions – and...

 Drinks : Sobriety : Wellness
Food brands get a taste for fashion

Food brands get a taste for fashion:

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal...

 Food : Drinks : Fashion
Asia’s Alternative Protein Market

Asia’s Alternative Protein Market:

Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product...

 Food : Health And Wellness : Technology

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A September 2023 study by investor network FAIRR reveals that while most food and retail sector giants view regenerative agriculture as a climate crisis solution, concrete actions are lagging behind.

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