Food & Drink

From the latest openings to new ingredients, a deep-dive into the landscape of food and drink.

Behaviours : Markets

Rebranding Ready-to-drink

By Alex Hawkins and Savannah Scott 27 : 07 : 2021 Drinks : Branding : Packaging

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.

Rebranding Ready-to-drink

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Alternative Seafood Market

Alternative Seafood Market:

As concerns about marine consumption grow, alternative seafood companies are attempting to meet environmental demands while delivering...

 Food : Sustainability : Seafood
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How soil is inspiring food futures:

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 Food : Soil : Sustainability
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 Drink : Advertising & Branding : Youth
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 Drink : Entertainment : Society
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Solar Sustenance:

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 Food : Drink : Sustainability
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Coffee: the new wellness ingredient?:

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean...

 Drink : Coffee : Lifestyle
Cannabis Market Update

Cannabis Market Update:

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.

 Food : Drink : Retail
Future Forecast 2023: Drink

Future Forecast 2023: Drink:

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and...

 Drink : Sustainability : Packaging
Future Forecast 2023: Food

Future Forecast 2023: Food:

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 Food : Sustainability : Technology
Supermarkets in 2050

Supermarkets in 2050:

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly...

 Food : Health : Wellness
Adaptive Appetites

Adaptive Appetites:

As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are adapting rapidly – embracing...

 Food : Drink : Society
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Why the future of alt-meats relies on tech:

Barak Orenstein, vice-president of marketing for SavorEat, believes technology holds the power to push the alternative meats category...

 Food : Technology : Health
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Tinned Tipples:

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to accelerate its transition to tins.

 Drink : Society : Packaging
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Activist OOH Advertising:

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

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Gen Z are waking up the energy category

Gen Z are waking up the energy category:

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 Youth : Wellness : Drinks
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How plant-based meat is taking hold in LATAM:

Mariana Tunis, marketing director at Fazenda Futuro, discusses changing attitudes to plant-based ‘meat’ in Latin America.

 Sustainability : Food & Drink : Society
African Spirits Market

African Spirits Market:

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 South Africa : African Spirits : Alcohol
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Fine Dining Redefined:

A number of new restaurants are transforming fine dining, helping it to shed connotations of exclusivity through community-orientated...

 Food : Drink : Luxury
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Five brands pouring wit into wine branding:

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with...

 Drink : Food : Design
Grotesque Grub

Grotesque Grub:

Chefs and food brands are exploring the darker side of dining with uglier takes on food and drink.

 Food : Drink : Design
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Can the foodverse secure restaurants’ future?:

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 Food : Metaverse : Marketing
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From one-ingredient meals to psychedelic soundtracks, dining spaces are giving guests moments to remember through extreme eating...

 Food : Drink : Design
Betterverse Bites

Betterverse Bites:

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education...

 Food And Drink : Metaverse : Betterverse
Mexico’s Drink Innovators

Mexico’s Drink Innovators:

As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to...

 Food & Drink : Design : Sustainability
Food Austerity Innovators

Food Austerity Innovators:

Global events are causing widespread disruption to the food sector, with innovators and start-ups helping to assuage rising prices and...

 Food : Drink : Society
Hotel Bar Market

Hotel Bar Market:

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming...

 Hotel : Travel : Hospitality
Re-engineering Indulgence

Re-engineering Indulgence:

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing...

 Food : Drink : Technology
Charting the rise of clout kitchens

Charting the rise of clout kitchens:

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local...

 Food : Media : TikTok
Crypto Dining Clubs

Crypto Dining Clubs:

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.

 Food : Drink : Technology
DELLI is a virtual food market in your pocket

DELLI is a virtual food market in your pocket:

The DELLI app lets users discover local food ‘drops’ and the stories behind their small-scale producers. Founder Simon Beckerman shares...

 Food : Drink : Retail
Activism Eating Market

Activism Eating Market:

In the wake of Covid-19 and social justice movements, food activists are creating opportunities and connecting communities around...

 Food : Drink : Society
Extraterrestrial Innovations Market

Extraterrestrial Innovations Market:

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a...

 Space : Innovation : Health And Wellness
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Savoury Sips:

To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous...

 Drinks : Alcohol : Food
How new-generation indigenous restaurants are decolonising cuisine

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Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the...

 Food : Travel & Hospitality : Drink
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Erotic Eating:

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and...

 Food : Drink : Health And Wellness
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How alcohol brands can look out for men’s wellbeing:

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the...

 Food : Drink : Health & Wellness
Redemptive Diets

Redemptive Diets:

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and...

 Food : Drink : Society
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How reverse engineering can future-proof our food:

Adam Maxwell, CEO of Voyage Foods, explains how reverse engineering can future-proof the world’s most popular food and drink.

 Food : Drink : Technology
Alco pop-ups

Alco pop-ups:

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the...

 Retail : Drink : Alcohol
Rebranding Ready-to-drink

Rebranding Ready-to-drink:

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with...

 Drinks : Branding : Packaging
Alternative Vintners

Alternative Vintners:

Next-generation winemakers are experimenting with low- and no-alcohol innovations, creating flavourful fusions that hint at wine’s...

 Wine : Health : Sober-curious
Vibrant branding is elevating global cuisine

Vibrant branding is elevating global cuisine:

Using bold visual language, a new wave of food brands are challenging outdated notions to position Asian food as healthy, diverse and...

 Food : Drink : Branding
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How beverage is borrowing from personal care:

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social...

 Drink : Wellness : Self-care
Next-gen Grocery Market

Next-gen Grocery Market:

Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even...

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Local Food Market: Australia

Local Food Market: Australia:

Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for...

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The brands making the dairy aisle more sustainable

The brands making the dairy aisle more sustainable:

Demand for dairy alternatives is here to stay. As consumers seek balance between sustainability, health and taste, plant-based...

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Redesigning the retro future of online groceries:

Jono Holt, founder of design agency Otherway, examines the use of nostalgia, colour, storytelling and locality in its brand refresh for...

 Branding : Food : Retail
Modern Mezcal

Modern Mezcal:

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new...

 Branding : Drinks : Packaging
TikTok Tastes

TikTok Tastes:

TikTok’s influence on food and drink trends is crossing over into the real world, inspiring new brands and products, as well as menu and...

 Food : Drinks : Social Media
Five innovators modernising food and drink

Five innovators modernising food and drink:

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food...

 Food : Drinks : Media
The Urgent Company accelerates sustainability

The Urgent Company accelerates sustainability:

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 Food : Sustainability : Drink
Decarbonising Diets Market

Decarbonising Diets Market:

A growing awareness among consumers of their individual carbon footprint is fuelling a raft of innovations in low-carbon and...

 Food : Drink : Sustainability
The rise of remedy drinks

The rise of remedy drinks:

No- and low-alcohol drinks brands are embracing functional facets, taking cues from bygone drink-making methods and ancient wellness...

 Wellness : Drink : Health
Climate-adaptive Wineries

Climate-adaptive Wineries:

As the wine industry adapts to extreme weather and wildfires, threatened vineyards are turning tainted grapes into experimental wines...

 Wine : Climate Change : Sustainability
The brands rethinking premium drinks packaging

The brands rethinking premium drinks packaging:

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly...

 Drinks : Packaging : Sustainability
The new-age vinegars re-inventing acidity

The new-age vinegars re-inventing acidity:

Craft vinegar is evolving as a health food and a high-end pantry staple, resulting in a wave of elevated and experimental fusions.

 Food : Pantry : Vinegar
Noshtalgia: why classic tastes are driving food innovation

Noshtalgia: why classic tastes are driving food innovation:

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and convenience is bringing new...

 Food : Customer Experience : Mood
How data is disrupting spirits innovation

How data is disrupting spirits innovation:

Merging data analytics and material science, Bespoken Spirits is upending traditional mindsets and processes in the sprits sector – with...

 Drinks : Spirits : Technology
Transforming cult food brands for global audiences

Transforming cult food brands for global audiences:

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences –...

 Food : Branding : Restaurants
Total Tastes

Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and...

 Food : Drink : Health And Wellness
Mid-life Male Drinkers Market

Mid-life Male Drinkers Market:

Alcohol brands are redefining modern drinking culture for men by empowering them to take pride in the social perceptiveness and...

 Drinks : Marketing : New Masculinity
Champagne Futures Market

Champagne Futures Market:

With 2020 poised to be a vintage year, champagne producers are grappling with the challenge of Covid-19 and a consumer base seeking less...

 Luxury : Drink : Alcohol
On-demand Farms

On-demand Farms:

The farm-to-table movement is going direct-to-consumer as farmers and small-batch producers embrace livestreaming, digital tools and...

 Agriculture : Direct-to-Consumer : Food
Eco To Go

Eco To Go:

Packaging innovators are targeting the food delivery sector with re-usable and earth-friendly alternatives to single-use cartons and boxes.

 Food : Packaging : Materials
Brightseed maps the dark matter of nutrition

Brightseed maps the dark matter of nutrition:

Emma Cooper-Mullin, director of brand marketing at biotech start-up Brightseed, delves into the world of phytonutrients and their power...

 Health : Food & Drink : Wellness
Asian Urban Farming Market

Asian Urban Farming Market:

Concerns about food security, climate change and loss of livelihood are re-affirming urban farming as a model for sustainable living...

 Sustainability : Urban Farming : Food
High-tech Sugars

High-tech Sugars:

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are blending nutrition with science...

 Food : Sugar : Technology
How OffLimits is redefining emotional eating

How OffLimits is redefining emotional eating:

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of...

 Food : Branding : Wellness
Augmented Restaurants

Augmented Restaurants:

Augmented reality is creating unconventional, interactive dining experiences that bridge the gap between physical and digital environments.

 Food & Drink : Social Media : Technology
Rebranding Asian food culture

Rebranding Asian food culture:

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in...

 Food : Marketing : Convenience
Inside the social media pantries of tomorrow

Inside the social media pantries of tomorrow:

Jessica Young, founder of natural food platform Bubble, on how hype groceries and digital culture are changing our relationship with...

 Grocery : Health : Digital
The premium spirits defying world borders

The premium spirits defying world borders:

With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to...

 Luxury : Drinks : Spirits
Asian Virtual Kitchens Market

Asian Virtual Kitchens Market:

Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the...

 Food : Drink : Covid-19
Media Kitchens

Media Kitchens:

Delivery platforms are working with media companies and social apps to launch virtual restaurants that combine food with entertainment.

 Food : Drinks : Media
Connected Kitchens

Connected Kitchens:

Kitchen appliance manufacturers are using voice assistants, recipe integration and computer vision to turn the kitchen into a hub of...

 Technology : Food : Cooking
Discovery Grocers

Discovery Grocers:

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to SMS advisers.

 Retail : Food : Technology
Food Waste Innovation

Food Waste Innovation:

From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of...

 Food : Retail : Sustainability
Social Elixirs

Social Elixirs:

Non-alcoholic brands are targeting conscious hedonists with flavourful, functional drinks created for sober social occasions – and...

 Drinks : Sobriety : Wellness
Food brands get a taste for fashion

Food brands get a taste for fashion:

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal...

 Food : Drinks : Fashion
The spaces making zero-waste dining luxurious

The spaces making zero-waste dining luxurious:

Chefs and restaurateurs are proving that zero-waste can be high-end with a raft of new eateries representing the next generation of...

 Food : Waste : Sustainability
Healthy Snacking Market

Healthy Snacking Market:

Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.

 Food : Retail : Convenience

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Hennessy has teamed up with Dior’s artistic director Kim Jones to revamp cognac for young spirits enthusiasts with this limited-edition capsule blending cognac-making, streetwear and couture.

Luxury : Food & Drink : Design
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Food & Drink : Society : Media & Entertainment
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Food & Drink : Retail : Advertising & Branding
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Above&Below’s AR artwork uncovers soil science

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