Food & Drink

From the latest openings to new ingredients, a deep-dive into the landscape of food and drink.

Behaviours : Big Ideas

​The virtual, synthetic cocktails of the future

By Daniela Walker and Jessica Smith 26 : 03 : 2018 Drinks : Alcohol : Far Futures

Scientific innovation is challenging the manufacturing, consumption and very definition of alcohol.

​The virtual, synthetic cocktails of the future

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Alternative Seafood Market

Alternative Seafood Market:

As concerns about marine consumption grow, alternative seafood companies are attempting to meet environmental demands while delivering...

 Food : Sustainability : Seafood
How soil is inspiring food futures

How soil is inspiring food futures:

Dish The Dirt, a unique dining experience by designer and lecturer Gabby Morris, suggests soil is the key to an ethically interconnected...

 Food : Soil : Sustainability
Five brands rejuvenating whisky

Five brands rejuvenating whisky:

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers...

 Drink : Advertising & Branding : Youth
Sober Bars

Sober Bars:

As Gen Z and the impact of the pandemic continue to inspire sober-curiosity, new establishments are emerging that provide a safe space...

 Drink : Entertainment : Society
Solar Sustenance

Solar Sustenance:

The sun is rising once again as a source of inspiration for food and drink brands, which are exploring solar sustenance as a long-term...

 Food : Drink : Sustainability
Coffee: the new wellness ingredient?

Coffee: the new wellness ingredient?:

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean...

 Drink : Coffee : Lifestyle
Cannabis Market Update

Cannabis Market Update:

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.

 Food : Drink : Retail
Future Forecast 2023: Drink

Future Forecast 2023: Drink:

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and...

 Drink : Sustainability : Packaging
Future Forecast 2023: Food

Future Forecast 2023: Food:

The post-Covid rush to be out, meet people and eat out has faded, dampened by rising living costs and global financial turmoil, which is...

 Food : Sustainability : Technology
Supermarkets in 2050

Supermarkets in 2050:

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly...

 Food : Health : Wellness
Adaptive Appetites

Adaptive Appetites:

As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are adapting rapidly – embracing...

 Food : Drink : Society
Why the future of alt-meats relies on tech

Why the future of alt-meats relies on tech:

Barak Orenstein, vice-president of marketing for SavorEat, believes technology holds the power to push the alternative meats category...

 Food : Technology : Health
Tinned Tipples

Tinned Tipples:

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to accelerate its transition to tins.

 Drink : Society : Packaging
Activist OOH Advertising

Activist OOH Advertising:

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

 Drink : Advertising & Branding : Sustainability
Gen Z are waking up the energy category

Gen Z are waking up the energy category:

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the...

 Youth : Wellness : Drinks
How plant-based meat is taking hold in LATAM

How plant-based meat is taking hold in LATAM:

Mariana Tunis, marketing director at Fazenda Futuro, discusses changing attitudes to plant-based ‘meat’ in Latin America.

 Sustainability : Food & Drink : Society
African Spirits Market

African Spirits Market:

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on...

 South Africa : African Spirits : Alcohol
Fine Dining Redefined

Fine Dining Redefined:

A number of new restaurants are transforming fine dining, helping it to shed connotations of exclusivity through community-orientated...

 Food : Drink : Luxury
Five brands pouring wit into wine branding

Five brands pouring wit into wine branding:

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with...

 Drink : Food : Design
Grotesque Grub

Grotesque Grub:

Chefs and food brands are exploring the darker side of dining with uglier takes on food and drink.

 Food : Drink : Design
Can the foodverse secure restaurants’ future?

Can the foodverse secure restaurants’ future?:

Supreet Raju, co-founder of OneRare, unpacks the potential that Web3 can offer food brands, chefs and the public by bridging digital and...

 Food : Metaverse : Marketing
Five ways restaurants are exploring extremes

Five ways restaurants are exploring extremes:

From one-ingredient meals to psychedelic soundtracks, dining spaces are giving guests moments to remember through extreme eating...

 Food : Drink : Design
Betterverse Bites

Betterverse Bites:

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education...

 Food And Drink : Metaverse : Betterverse
Mexico’s Drink Innovators

Mexico’s Drink Innovators:

As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to...

 Food & Drink : Design : Sustainability
Food Austerity Innovators

Food Austerity Innovators:

Global events are causing widespread disruption to the food sector, with innovators and start-ups helping to assuage rising prices and...

 Food : Drink : Society
Hotel Bar Market

Hotel Bar Market:

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming...

 Hotel : Travel : Hospitality
Re-engineering Indulgence

Re-engineering Indulgence:

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing...

 Food : Drink : Technology
Charting the rise of clout kitchens

Charting the rise of clout kitchens:

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local...

 Food : Media : TikTok
Crypto Dining Clubs

Crypto Dining Clubs:

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.

 Food : Drink : Technology
DELLI is a virtual food market in your pocket

DELLI is a virtual food market in your pocket:

The DELLI app lets users discover local food ‘drops’ and the stories behind their small-scale producers. Founder Simon Beckerman shares...

 Food : Drink : Retail
Activism Eating Market

Activism Eating Market:

In the wake of Covid-19 and social justice movements, food activists are creating opportunities and connecting communities around...

 Food : Drink : Society
Extraterrestrial Innovations Market

Extraterrestrial Innovations Market:

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a...

 Space : Innovation : Health And Wellness
Savoury Sips

Savoury Sips:

To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous...

 Drinks : Alcohol : Food
How new-generation indigenous restaurants are decolonising cuisine

How new-generation indigenous restaurants are decolonising cuisine:

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the...

 Food : Travel & Hospitality : Drink
Erotic Eating

Erotic Eating:

Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and...

 Food : Drink : Health And Wellness
How alcohol brands can look out for men’s wellbeing

How alcohol brands can look out for men’s wellbeing:

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the...

 Food : Drink : Health & Wellness
Redemptive Diets

Redemptive Diets:

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and...

 Food : Drink : Society
How reverse engineering can future-proof our food

How reverse engineering can future-proof our food:

Adam Maxwell, CEO of Voyage Foods, explains how reverse engineering can future-proof the world’s most popular food and drink.

 Food : Drink : Technology
Alco pop-ups

Alco pop-ups:

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the...

 Retail : Drink : Alcohol
Rebranding Ready-to-drink

Rebranding Ready-to-drink:

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with...

 Drinks : Branding : Packaging
Alternative Vintners

Alternative Vintners:

Next-generation winemakers are experimenting with low- and no-alcohol innovations, creating flavourful fusions that hint at wine’s...

 Wine : Health : Sober-curious
Vibrant branding is elevating global cuisine

Vibrant branding is elevating global cuisine:

Using bold visual language, a new wave of food brands are challenging outdated notions to position Asian food as healthy, diverse and...

 Food : Drink : Branding
How beverage is borrowing from personal care

How beverage is borrowing from personal care:

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social...

 Drink : Wellness : Self-care
Next-gen Grocery Market

Next-gen Grocery Market:

Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even...

 Grocery : E-commerce : Sustainability
Local Food Market: Australia

Local Food Market: Australia:

Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for...

 Australia : Drink : Food
The brands making the dairy aisle more sustainable

The brands making the dairy aisle more sustainable:

Demand for dairy alternatives is here to stay. As consumers seek balance between sustainability, health and taste, plant-based...

 Plant-based : Sustainability : Non-dairy
Redesigning the retro future of online groceries

Redesigning the retro future of online groceries:

Jono Holt, founder of design agency Otherway, examines the use of nostalgia, colour, storytelling and locality in its brand refresh for...

 Branding : Food : Retail
Modern Mezcal

Modern Mezcal:

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new...

 Branding : Drinks : Packaging
TikTok Tastes

TikTok Tastes:

TikTok’s influence on food and drink trends is crossing over into the real world, inspiring new brands and products, as well as menu and...

 Food : Drinks : Social Media
Five innovators modernising food and drink

Five innovators modernising food and drink:

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food...

 Food : Drinks : Media
The Urgent Company accelerates sustainability

The Urgent Company accelerates sustainability:

Industrialised food systems are broken. Paul Kollesoff, co-founder of The Urgent Company, explains how a more intelligent CPG eco-system...

 Food : Sustainability : Drink
Decarbonising Diets Market

Decarbonising Diets Market:

A growing awareness among consumers of their individual carbon footprint is fuelling a raft of innovations in low-carbon and...

 Food : Drink : Sustainability
The rise of remedy drinks

The rise of remedy drinks:

No- and low-alcohol drinks brands are embracing functional facets, taking cues from bygone drink-making methods and ancient wellness...

 Wellness : Drink : Health
Climate-adaptive Wineries

Climate-adaptive Wineries:

As the wine industry adapts to extreme weather and wildfires, threatened vineyards are turning tainted grapes into experimental wines...

 Wine : Climate Change : Sustainability
The brands rethinking premium drinks packaging

The brands rethinking premium drinks packaging:

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly...

 Drinks : Packaging : Sustainability
The new-age vinegars re-inventing acidity

The new-age vinegars re-inventing acidity:

Craft vinegar is evolving as a health food and a high-end pantry staple, resulting in a wave of elevated and experimental fusions.

 Food : Pantry : Vinegar
Noshtalgia: why classic tastes are driving food innovation

Noshtalgia: why classic tastes are driving food innovation:

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and convenience is bringing new...

 Food : Customer Experience : Mood
How data is disrupting spirits innovation

How data is disrupting spirits innovation:

Merging data analytics and material science, Bespoken Spirits is upending traditional mindsets and processes in the sprits sector – with...

 Drinks : Spirits : Technology
Transforming cult food brands for global audiences

Transforming cult food brands for global audiences:

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences –...

 Food : Branding : Restaurants
Total Tastes

Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and...

 Food : Drink : Health And Wellness
Mid-life Male Drinkers Market

Mid-life Male Drinkers Market:

Alcohol brands are redefining modern drinking culture for men by empowering them to take pride in the social perceptiveness and...

 Drinks : Marketing : New Masculinity
Champagne Futures Market

Champagne Futures Market:

With 2020 poised to be a vintage year, champagne producers are grappling with the challenge of Covid-19 and a consumer base seeking less...

 Luxury : Drink : Alcohol
On-demand Farms

On-demand Farms:

The farm-to-table movement is going direct-to-consumer as farmers and small-batch producers embrace livestreaming, digital tools and...

 Agriculture : Direct-to-Consumer : Food
Eco To Go

Eco To Go:

Packaging innovators are targeting the food delivery sector with re-usable and earth-friendly alternatives to single-use cartons and boxes.

 Food : Packaging : Materials
Brightseed maps the dark matter of nutrition

Brightseed maps the dark matter of nutrition:

Emma Cooper-Mullin, director of brand marketing at biotech start-up Brightseed, delves into the world of phytonutrients and their power...

 Health : Food & Drink : Wellness
Asian Urban Farming Market

Asian Urban Farming Market:

Concerns about food security, climate change and loss of livelihood are re-affirming urban farming as a model for sustainable living...

 Sustainability : Urban Farming : Food
High-tech Sugars

High-tech Sugars:

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are blending nutrition with science...

 Food : Sugar : Technology
How OffLimits is redefining emotional eating

How OffLimits is redefining emotional eating:

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of...

 Food : Branding : Wellness
Augmented Restaurants

Augmented Restaurants:

Augmented reality is creating unconventional, interactive dining experiences that bridge the gap between physical and digital environments.

 Food & Drink : Social Media : Technology
Rebranding Asian food culture

Rebranding Asian food culture:

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in...

 Food : Marketing : Convenience
Inside the social media pantries of tomorrow

Inside the social media pantries of tomorrow:

Jessica Young, founder of natural food platform Bubble, on how hype groceries and digital culture are changing our relationship with...

 Grocery : Health : Digital
The premium spirits defying world borders

The premium spirits defying world borders:

With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to...

 Luxury : Drinks : Spirits
Asian Virtual Kitchens Market

Asian Virtual Kitchens Market:

Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the...

 Food : Drink : Covid-19
Media Kitchens

Media Kitchens:

Delivery platforms are working with media companies and social apps to launch virtual restaurants that combine food with entertainment.

 Food : Drinks : Media
Connected Kitchens

Connected Kitchens:

Kitchen appliance manufacturers are using voice assistants, recipe integration and computer vision to turn the kitchen into a hub of...

 Technology : Food : Cooking
Discovery Grocers

Discovery Grocers:

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to SMS advisers.

 Retail : Food : Technology
Food Waste Innovation

Food Waste Innovation:

From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of...

 Food : Retail : Sustainability
Social Elixirs

Social Elixirs:

Non-alcoholic brands are targeting conscious hedonists with flavourful, functional drinks created for sober social occasions – and...

 Drinks : Sobriety : Wellness
Food brands get a taste for fashion

Food brands get a taste for fashion:

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal...

 Food : Drinks : Fashion
The spaces making zero-waste dining luxurious

The spaces making zero-waste dining luxurious:

Chefs and restaurateurs are proving that zero-waste can be high-end with a raft of new eateries representing the next generation of...

 Food : Waste : Sustainability
Healthy Snacking Market

Healthy Snacking Market:

Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.

 Food : Retail : Convenience

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Peripatetic Dining Micro Trends

Peripatetic Dining

Turning motion into the new palate cleanser, a wave of innovative chefs are moving guests between courses.

Restaurant : Restaurant Concept : Restaurant Trends
Hennessy and Kim Jones are merging cognac with couture News

Hennessy and Kim Jones are merging cognac with couture

Hennessy has teamed up with Dior’s artistic director Kim Jones to revamp cognac for young spirits enthusiasts with this limited-edition capsule blending cognac-making, streetwear and couture.

Luxury : Food & Drink : Design
Meal delivery brand Entrée invites consumers to put on the big spread News

Meal delivery brand Entrée invites consumers to put on the big spread

Chef-made meal delivery service Entrée has enlisted Saint-Urbain for a branding and packaging refresh, aiming to make the food start-up stand out in an increasingly saturated market.

Food & Drink : Design : Advertising & Branding
Futures 100 Innovators: March Futures 100

Futures 100 Innovators: March

We look at 10 more innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and individuals innovating for a better future.

Futures 100 Innovators : F100 : Beauty
A sober St Patrick’s Day with Guinness 0.0 News

A sober St Patrick’s Day with Guinness 0.0

Guinness launched a St Patrick’s Day campaign that surprisingly asked customers to go easy on the booze. Instead, the Diageo-owned brand encourages people to try its non-alcoholic beer: Guinness 0.0.

Food & Drink : Society : Media & Entertainment
Pop Up Grocer opens a permanent location in New York News

Pop Up Grocer opens a permanent location in New York

Pop Up Grocer has been a destination on wheels for food enthusiasts, influencers and retail buyers to discover emerging brands since 2019. Now, the retailer is settling down with a permanent location in New York.

Food & Drink : Retail : Advertising & Branding
Canned matcha-based energy drinks land in supermarkets News

Canned matcha-based energy drinks land in supermarkets

Matcha-based energy beverages are about to become widely accessible in the UK as PerfectTed canned matcha drinks land in supermarkets across the UK.

Food & Drink : Society : Health & Wellness
Above&Below’s AR artwork uncovers soil science News

Above&Below’s AR artwork uncovers soil science

An artwork is immersing viewers in the unseen and largely unknown inner workings of soil at a microscopic level, with help from augmented reality.

Design : Food & Drink : Sustainability
Post Consumer Brands launches night-time cereal Sweet Dreams News

Post Consumer Brands launches night-time cereal Sweet Dreams

American breakfast cereal manufacturer Post Consumer Brands recently introduced Sweet Dreams, the first ever cereal designed to support bedtime routines.

Food : Advertising & Branding : Society
Crate propels sustainable packaging to next level with label-less wine News

Crate propels sustainable packaging to next level with label-less wine

Australia’s Fourth Wave Wine is taking sustainable packaging to the next level, with the launch of the world’s first label-less wine, Crate, designed by drinks branding specialist Denomination.

Design : Food & Drink : Sustainability
The Yellow Sticker Cookbook revitalises the reduced food aisle News

The Yellow Sticker Cookbook revitalises the reduced food aisle

A new app created by Uncommon Creative Studio invites shoppers to scan supermarkets’ reduced items to receive a range of recipes combining the discounted food and what lies in their fridge or cupboard at home.

Finance : Food & Drink : Society
Shoreditch Arts Club introduces hybrid private members’ gallery News

Shoreditch Arts Club introduces hybrid private members’ gallery

Shoreditch Arts Club is an ambitious new hybrid art gallery located in Shoreditch’s Tea Building, an iconic East London 1930s warehouse.

Food & Drink : Luxury : Travel & Hospitality
Stat: Britons turn to credit cards to feed their family amid cost of living crisis News

Stat: Britons turn to credit cards to feed their family amid cost of living crisis

A survey by Forbes Advisor in December 2022 of 2,000 UK adults aged over 18 reveals that nearly a third admit using credit cards to buy groceries and essential food items.

Finance : Food & Drink : Society
Bon Appétit magazine launches chef-led travel experiences News

Bon Appétit magazine launches chef-led travel experiences

Bon Appétit magazine is launching Culinary Getaways, chef-led tours taking its readers on a journey of culturally appreciative and gourmet travel.

Food & Drink : Society : Travel & Hospitality
Knorr dares Gen Z to eat adventurously News

Knorr dares Gen Z to eat adventurously

German food brand Knorr is encouraging young audiences to make more adventurous and sustainable food choices.

Sustainability : Food & Drink : Youth
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