Fashion

The key shifts and emerging talent that are driving change within the fashion industry globally.

Behaviours : Big Ideas

Six Fashion Brands Deploying EQ-Commerce Strategies

By Alison Farrington 10 : 07 : 2023 Fashion : Retail : EQ-commerce

As consumers expect brands to deliver super-personalised offers, meet the fashion businesses turning to EQ-Commerce strategies to help strengthen their communities and dial up on exclusivity.

Six Fashion Brands Deploying EQ-Commerce Strategies

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AOI’s Ocean of Ideas Crafted to be Collected

AOI’s Ocean of Ideas Crafted to be Collected:

Farah Marafie discusses how her luxury label AOI is not catering for clients or consumers but for collectors of wearable artworks.

 Luxury : Fashion : Art And Design
Modern Marriage

Modern Marriage:

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health...

 Marriage : Sustainability : Youth
Six Fashion Brands Deploying EQ-Commerce Strategies

Six Fashion Brands Deploying EQ-Commerce Strategies:

As consumers expect brands to deliver super-personalised offers, meet the fashion businesses turning to EQ-Commerce strategies to help...

 Fashion : Retail : EQ-commerce
Inclusive Fashion Market

Inclusive Fashion Market:

With the fashion industry slowly recognising the needs of underserved consumers, smaller segments are emerging to close the inclusivity gap.

 Fashion : Design : Identities
Targeting ultra-high-net-worth individuals on social media

Targeting ultra-high-net-worth individuals on social media:

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping...

 Luxury : Advertising & Branding : Retail
The rise of the expert influencer

The rise of the expert influencer:

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional...

 Retail : Advertising & Branding : Fashion
The Overconsumption Mindset

The Overconsumption Mindset:

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number...

 Sustainable Fashion : Climate Change : Global Warming
Regenerative Luxury Jewels

Regenerative Luxury Jewels:

Thanks to advances in materials and manufacturing, the jewellery industry is entering a new era of sustainability.

 Luxury : Sustainability : Fashion
Four luxury fashion brands stepping into the home

Four luxury fashion brands stepping into the home:

As consumers spend more time and money upgrading home spaces, luxury fashion brands are racing to develop dedicated homeware lines.

 Luxury : Fashion : Design
Spiritual Cosplay

Spiritual Cosplay:

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

 Youth : Fashion : Society
In our body hostility era

In our body hostility era:

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the...

 Youth : Body Positive : Dieting
Kidswear Market

Kidswear Market:

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious.

 Fashion : Youth : Retail
Autumn/Winter 2023: The Download

Autumn/Winter 2023: The Download:

From a diversity downturn to a theatrical-versus-commercial polarity, these are the key takeaways from fashion month for autumn/winter...

 Fashion : Luxury : Events
Chinese Outdoor Fashion Market

Chinese Outdoor Fashion Market:

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion...

 China : Global Fashion And Style : Moncler
Safety Fits

Safety Fits:

Merging functional gear with activism, emerging designers want to turn clothes into modern-day armour.

 Fashion : Society : Technology
The collaborative future of fashion creatives

The collaborative future of fashion creatives:

Heralding an era of decentralised taste-making, fashion brands are exploring alternatives to the omnipotent creative director ­– from...

 Fashion : Luxury : Retail
Heating up luxury fashion for Gen Z

Heating up luxury fashion for Gen Z:

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way...

 Luxury : Fashion : Youth
Collegiate Nostalgia

Collegiate Nostalgia:

Collegiate-inspired fashion and entertainment is soothing Gen Zers who feel their youth was stolen by the pandemic.

 Youth : Media & Entertainment : Fashion
Laundry tech is reshaping circular fashion

Laundry tech is reshaping circular fashion:

Wajahat Hussain and Richard Toon have created a solution to address the shrinking lifespan of garments. We discuss how Biorestore is...

 Fashion : Sustainability : Technology
How to curb clothing consumption?

How to curb clothing consumption?:

Journalist, lecturer and sustainability adviser Olivia Pinnock explores the need for de-growth in the fashion industry.

 Fashion : Sustainability : Society
Future Forecast 2023: Fashion

Future Forecast 2023: Fashion:

From dystopian aesthetics and lab-based textile alternatives to the growth of resale platforms and monetised archives, we look ahead to...

 Fashion : Design : Sustainability
How to create a fashion-forward metaverse

How to create a fashion-forward metaverse:

With Brand New Vision, fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.

 Fashion : Metaverse : Technology
Five luxury fashion brands advancing biotechnology

Five luxury fashion brands advancing biotechnology:

Luxury fashion houses are increasingly recognising the potential of biotechnology and experimenting with bio-textiles for a more...

 Fashion : Technology : Luxury
Teen Fashion Market

Teen Fashion Market:

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a...

 Youth : Fashion : Retail
Doom Dressing

Doom Dressing:

Driven by a gathering mood of pessimism, a new dark, dystopian and eerie aesthetic is emerging, infused with satire and subversion.

 Identity : Fashion : Climate Change
Resale Redux

Resale Redux:

The resale market is enjoying a resurgence, taking on fast fashion as a (mostly) guilt-free alternative, and allowing younger consumers...

 Retail : Fashion : Sustainability
Haute Couture Market

Haute Couture Market:

New directions in the haute couture market reveal how the traditional sector is still at the forefront of fashion innovation and...

 Luxury : Sustainability : Fashion
How fashion is tackling invasive species

How fashion is tackling invasive species:

Aarav Chavda, co-founder and CEO of Inversa Leathers, explores how invasive species can enable fashion to rebalance and heal the planet.

 Fashion : Leather : Sustainability
We must co-create to decolonise fashion

We must co-create to decolonise fashion:

Current sustainability initiatives are failing to decolonise the fashion and textiles industries. How can co-creation pave the way for...

 Society : Fashion : Sustainability
Why brand futures lie in decolonising sustainability

Why brand futures lie in decolonising sustainability:

Moussa Mchangama, co-founder of sustainable and ethical consultancy In Futurum, discusses why sustainable action must be approached from...

 Sustainability : Lifestyle : Fashion
Global Fashion Summit: forming fashion’s new alliances

Global Fashion Summit: forming fashion’s new alliances:

favour of planet-first, radical collaborations.

 Fashion : Sustainability : Retail
Selfridges’ Andrew Keith on retail’s hyperphysical future

Selfridges’ Andrew Keith on retail’s hyperphysical future:

The managing director of Selfridges examines the ways that retailers can create immersive, engaging and Hyperphysical Store experiences.

Retail : Stores : Department Stores
Sustainable Fashion Market: India

Sustainable Fashion Market: India:

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.

 Fashion : Luxury : Sustainability
Streetwear Brokerages

Streetwear Brokerages:

A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable...

 Fashion : Finance : Streetwear
Carbon Wears

Carbon Wears:

Emission-to-textile innovators are helping fashion brands to create new products while reducing the environmental impact of both the...

 Fashion : Sustainability : Carbon
Second-life Bridal Market

Second-life Bridal Market:

As a historically unsustainable category, the wedding sector is ushering in greener options to cater for brides’ increasingly...

 Retail : Weddings : Bridal
Repurposed Roadwear

Repurposed Roadwear:

Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing...

 Mobility : Fashion : Sustainability
How fashion NFTs can spark eco-action

How fashion NFTs can spark eco-action:

Brad Morris, founder of digital fashion house MYAMI, shares how NFTs can be used as virtual tools for prompting environmental action.

 Fashion : Metaverse : Climate
Convertible Clothing Market

Convertible Clothing Market:

As the sustainable fashion landscape evolves, brands are experimenting with long-lasting garments that adapt, change or grow with wearers.

 Fashion : Design : Sustainability
Unpacking luxury’s NFT and metaverse opportunity

Unpacking luxury’s NFT and metaverse opportunity:

Daniella Loftus, a member of Red DAO, describes how non-fungible tokens (NFTs) and digital goods can open new revenue streams and...

 Luxury : Technology : NFTs
Gucci’s Robert Triefus on redefining luxury

Gucci’s Robert Triefus on redefining luxury:

Gucci’s executive vice-president of brand and customer engagement discusses the inter-Covid lessons for luxury – and what The Five...

 Luxury : Retail : Fashion
Eco-motional Fashion

Eco-motional Fashion:

As climate anxieties abound, a new wave of change-makers are paving the way for a more positive, human-centric approach to sustainable...

 Fashion : Sustainability : Sustainability Futures
Food’s Fashion Strategy

Food’s Fashion Strategy:

Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and...

 Food : Fashion
Streetwear: are we buying the fuss or the fabric?

Streetwear: are we buying the fuss or the fabric?:

The co-founders of nascent fashion brand Ballyhoo discuss why the future of hype lies in informed curation that fuses past, present and...

 Fashion : Branding : Sustainability
Sneaker Hubs Market

Sneaker Hubs Market:

A new wave of online sneaker hubs is gaining traction by providing community, trust and independent perspectives beyond the original...

 Fashion : Footwear : Resell
Five future paths for luxury collaborations

Five future paths for luxury collaborations:

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to...

 Luxury : Sustainability : Fashion
Fashion Rental Market

Fashion Rental Market:

Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and...

 Fashion
Galaxy’s live-stream app animates fashion resale

Galaxy’s live-stream app animates fashion resale:

Danny Quick, co-founder of retail app Galaxy, explains why live video selling will foster a community-led future for fashion resale.

 Retail : Fashion : Sustainability
Coterie Consumerism

Coterie Consumerism:

As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping...

 Fashion : Retail : Youth
Eyewear Market

Eyewear Market:

After the shock of Covid-19, the eyewear market has its sights on enhancing physical retail, more inclusive optical designs and...

 Fashion : Design : Intersectionality
Fashion Meta-networks

Fashion Meta-networks:

Breaking away from oversaturated social media platforms, fashion communities are finding connection and inspiration in alternative...

 Fashion : Technology : Metaverse
Barter Brands

Barter Brands:

Inter-Covid, bartering is gathering pace, giving retail brands a chance to explore systems where customers trade items for access to...

 Retail : Society : Payments
Accelerating African Fashion

Accelerating African Fashion:

Cross-cultural collaborations and digital innovations are helping to advance African fashion on the global stage, while preserving local...

 Africa : Fashion : Retail
Fashion rental’s future is locally peer-to-peer

Fashion rental’s future is locally peer-to-peer:

Jen Charon, co-founder of Loanhood, explains why local communities and peer-to-peer interactions will drive the future of fashion rental.

 Fashion : Retail : Sustainability
Interactive Eco-labels

Interactive Eco-labels:

To inspire greener behaviour among customers, fashion brands are elevating their product labels to promote transparency and product...

 Fashion : Sustainability : Retail
Adaptive Fashion Market

Adaptive Fashion Market:

Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and material innovation for a...

 Fashion : Retail : Inclusivity
Four innovators shaping bio-positive fashion

Four innovators shaping bio-positive fashion:

Sustainability demands are pushing forward material innovation in the fashion sector, resulting in a series of smarter processes, from...

 Fashion : Retail : Material
Dematerialising fashion

Dematerialising fashion:

Marjorie Hernandez de Vogelsteller, co-founder of The Dematerialised, examines the future of clothing and the potential for digital...

 Fashion : Retail : Digital Fashion
Fashion 2030: Hacked, tracked and rationed

Fashion 2030: Hacked, tracked and rationed:

As fashion counts the cost of its planetary impact, we future-gaze to 2030 and posit an era when fast fashion is not only traced – it’s...

 Fashion : Technology : Sustainability
MetaFactory creates internet-owned brands

MetaFactory creates internet-owned brands:

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.

 Retail : Cryptocurrency : Fashion
Second-hand Brands

Second-hand Brands:

Brands are taking back control of their second-hand stock and launching dedicated platforms and spaces to sell pre-owned products.

 Retail : Resale : Fashion
How The Yes is re-imagining algorithmic retail

How The Yes is re-imagining algorithmic retail:

Julie Bornstein, co-founder and CEO of The Yes, explains her vision for intelligent e-commerce and the importance of curated online...

 Retail : Media And Entertainment : Fashion
Deadstock Designers

Deadstock Designers:

As the pandemic leaves fashion brands with a glut of unsold apparel, designers are shifting focus to dead stock and agile new waste...

 Fashion : Retail : Design
DIY Dressing Market

DIY Dressing Market:

With sustainability increasingly front of mind, consumers are getting creative with their clothing and opting for DIY fashion over new...

 Fashion : Sustainability
Anti-viral fabric for the inter-Covid era

Anti-viral fabric for the inter-Covid era:

IFTNA (Intelligent Fabric Technologies North America) creates anti-viral textile solutions. Giancarlo Beevis, CEO, discusses the...

 Fashion : Materials : Covid-19
Agile Artisans

Agile Artisans:

Revealing a more resilient business model, ethical fashion and homeware brands are supporting their artisan suppliers during the...

 Fashion : Homeware : Retail
Epidemic Retail Futures

Epidemic Retail Futures:

How will retailers in 2025 cater for future viral outbreaks and enable consumers to move effortlessly in and out of lockdown periods?

Inter-covid : Scenario : Retail
Raw and real: a new era for influencer marketing

Raw and real: a new era for influencer marketing:

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.

 Retail : Covid-19 : Feedback Frontiers
Studio Stores

Studio Stores:

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.

 Retail : Media : E-commerce
In-game fashion

In-game fashion:

The synergy between fashion and gaming is swelling as designers and brands produce garments for wearing in-game and IRL.

 Gaming : Fashion : Media
The digital future of Fashion Weeks

The digital future of Fashion Weeks:

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and...

 Fashion : Luxury : Retail
Feedback Frontiers

Feedback Frontiers:

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable...

 Retail : E-commerce : Digital
Voyage Apparel

Voyage Apparel:

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic...

 Luxury : Fashion : Travel
Pollution Apparel

Pollution Apparel:

Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and...

 Fashion : Apparel : Sustainability
Refashioning charity retail

Refashioning charity retail:

Julie Neeve, project manager of new store formats at Oxfam, on the perks of housing the charity’s new superstore on an Oxford industrial...

 Retail : Sustainability : Fashion
Fast Fashion Rental

Fast Fashion Rental:

Clothing rental is moving from high-end fashion to the high street, creating new paths to discovery and access for trend-conscious...

 Retail : Fashion : Retail Technology
Microbes will make manufacturing transparent

Microbes will make manufacturing transparent:

Dr Jessica Green, CEO and co-founder of Phylagen, on using microbiomes to verify brands’ ethical manufacturing practices.

 Fashion : Supply Chain : Transparency
Instagram isn’t the space for sustainable fashion

Instagram isn’t the space for sustainable fashion:

As more brands strive to be sustainable, it’s time to re-think social platforms that promote incessant newness and instant in-app...

 Sustainability : Fashion : Instagram
Future-proofing India’s organic cotton farmers

Future-proofing India’s organic cotton farmers:

Sustainability adviser Derek Sabori and Volcom chief marketing officer Ryan Immegart on the brand’s traceable organic cotton initiative...

 Fashion : Sports : Sustainability
Gaming Garments Market

Gaming Garments Market:

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

 Fashion : Esports : Leisure
Automated Apparel

Automated Apparel:

The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing...

 Fashion : Wellness : AI
Sustainable Footwear Market

Sustainable Footwear Market:

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also...

 Fashion : Footwear : Sustainability

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Adidas Originals celebrates iconic trainers in new campaign News

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Adidas Originals has launched its latest brand campaign, which highlights three iconic styles: Samba, Gazelle and Superstar.

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Stat: US consumers move away from second-hand shopping stigma News

Stat: US consumers move away from second-hand shopping stigma

In its 2023 Recommerce Report mobile resale marketplace OfferUp has revealed that 76% of surveyed respondents believe the stigma associated with second-hand shopping has eased. More than half of respondents (57%) cite affordability as the main reason for this, followed by changing attitudes about waste (55%).

Fashion : Sustainability : Society
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Pinterest launches plus-size inclusive AI tool

Pinterest has introduced a new body type technology that will identify a range of body sizes across the 5bn images on the platform in an effort to make feeds and search results more representative.

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Patrick Grant underwear campaign aims to boost Welsh manufacturing

Until the 1990s, the South Wales valleys had a thriving underwear manufacturing industry. In September 2023, Patrick Grant, designer and founder of clothing brand and social enterprise Community Clothing, launched a campaign to bring underwear-making back to the valleys.

Fashion : Advertising & Branding : Society
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Fashion : Travel & Hospitality : Retail
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