LS:N Global is a division of: The Future Laboratory
Trends Analyst

Victoria Buchanan

Victoria Buchanan

Victoria joined The Future Laboratory in 2012 on our graduate scheme and is now visual trends researcher at LS:N Global.

Victoria previously worked at Trend Bible as a researcher on its biannual trend forecasting publication and gained further experience at Ideal Home magazine, Chameleon Visual and Reiss.

She writes and visualises daily stories on trends across all lifestyle sectors and specialises in retail and beauty, helping to forecast trends for clients such as NARS, QVC, Estée Lauder and Chanel. She has also featured as an expert on beauty trends and consumer insights in The Sunday Times Style, The Telegraph, Stylist and Women’s Wear Daily.

Outside of work, Victoria spends her spare time testing out London’s best ice cream spots, even in the depths of winter.