Creative Researcher

Livvy Houghton

Livvy Houghton

Olivia joined The Future Laboratory in early 2018 and is responsible for leading research to identify and visually communicate global trends across various lifestyle sectors. Contributing regularly to publications including Cosmetics Business, Vogue, Departures and Financial Times, Olivia is known as The Future Laboratory’s go-to expert for consumer trends in Beauty, Health & Wellness.

Latest articles by Livvy

SPF’s Skintellectual future Big Ideas

SPF’s Skintellectual future:

Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare benefits.
Beauty : Skincare : Suncare
Sportive Affluents Micro Trends
Sportive Affluents:

With active pursuits growing among luxurians, traditional...
Luxury : Sport & Leisure : Wellness
The patriotic future of Chinese travel Big Ideas
The patriotic future of Chinese travel:

Closed to tourists until 2022, domestic travel is an important...
Travel : China : Tourism
How tech will shape a future of situational skincare Big Ideas

How tech will shape a future of situational skincare:

Taking cues from fitness and health apps, Routinely co-founder Charlotte Van Loock is using data to tailor and adapt skincare routines to people's changing lifestyles.
Beauty : Technology : Health And Wellness
Synchronised Care Macro Trends
Synchronised Care:

Self-care is now a force for collective health that is...
Beauty : Health : Wellness
Rail Travel Re-ignited Markets
Rail Travel Re-ignited:

As flying shame and a desire for slower travel take root among...
Travel : Transport : Sustainability
Why post-pandemic travel needs a loyalty upgrade Big Ideas

Why post-pandemic travel needs a loyalty upgrade:

The travel industry has been reset. With a post-vaccine boom on the horizon, it’s time for travel and hospitality brands to upgrade outdated loyalty schemes too.
Travel : Hospitality : Tourism
Beauty & Wellness Webinar: Recuperative Living Webinars
Beauty & Wellness Webinar: Recuperative Living:

Discover why collective concerns about hygiene, wellbeing and...
Beauty : Health & Wellness
Elastic Brands Macro Trends
Elastic Brands:

Forget advertising campaigns and branded content. All eyes are...
Society : Branding : Retail
Reading Market Markets

Reading Market:

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.
Media : Entertainment : Youth
Exertainment Market Markets
Exertainment Market:

As consumers look for new ways to inject fun into fitness,...
Fitness : Entertainment : Wellness
Five beauty disruptors on the rise Big Ideas
Five beauty disruptors on the rise:

From empowerment glitter to egg-cloned vegan skincare,...
Beauty : Health : Wellness
The Trend: Mood-boosting Beauty News

The Trend: Mood-boosting Beauty:

The visible appearance of stress as a result of the pandemic – already described by some dermatologists as Covid face – has been identified by almost 4m British women, according to research by...
Beauty : Health And Wellness : Skincare
The Big Idea: Trans-positive beauty and wellness News
The Big Idea: Trans-positive beauty and wellness:

While beauty and haircare are important to the Trans+...
Beauty : Health And Wellness : Transgender
The Campaign: Prose turns hairdressers into content creators News
The Campaign: Prose turns hairdressers into content creators:

During the peak of the pandemic, haircare brand Prose built a...
Beauty : Technology : Haircare
The Interview: Bio-engineering the future of intimacy News

The Interview: Bio-engineering the future of intimacy :

Marija Bozinovska Jones explains how Fabricated Intimacy Tech uses technology, role play and scent to explore how we establish intimate relationships in the modern age.
Technology : Intimacy : Scent
The Space: Vessel Floats’ sense-less experiences News
The Space: Vessel Floats’ sense-less experiences:

Centred on float therapy, New York-based Vessel Floats brings...
Health : Wellness : Enlightened States
Réduit is revolutionising skincare application Big Ideas
Réduit is revolutionising skincare application:

Paul Peros, founder of Réduit, discusses the beauty industry’s...
Beauty : Wellness : Technology
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more