Senior Foresight Writer

Holly Friend

Holly Friend

Holly joined LS:N Global in late 2016 and writes across the website, including the daily Need to Know. As well as working with brands such as Vans, Spotify and Lacoste, she’s the go-to expert for emerging consumer trends in Youth and Travel & Hospitality, and is always seeking out what’s next in the entertainment industry.

When she isn’t in the office, she’s probably drinking coffee and writing short stories in an airy café. Before joining LS:N Global, Holly forecasted travel trends for WGSN.

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