Senior Foresight Writer

Alex Hawkins

Alex Hawkins

Alex Hawkins Alex joined LS:N Global in 2018 and works across the website, specialising in researching and writing trends and consumer insight. In addition to leading our food and drink and retail content, he has a particular interest in design, media and health and wellness. Before joining The Future Laboratory, he worked at Soho House and It’s Nice That.

Latest articles by Alex

Low-impact Interfaces Micro Trends

Low-impact Interfaces:

To cut the carbon emissions of our online consumption, designers are exploring how to simplify UX and UI design to be greener and more energy-efficient.
Technology : Sustainability : Design
Augmented Restaurants Micro Trends
Augmented Restaurants:

Augmented reality is creating unconventional, interactive...
Food & Drink : Social Media : Technology
Rebranding Asian food culture Big Ideas
Rebranding Asian food culture:

Kim and Vanessa Pham, co-founders of Omsom, discuss the...
Food : Marketing : Convenience
Studio Stores Micro Trends

Studio Stores:

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.
Retail : Media : E-commerce
Pandemic Dining Market Markets
Pandemic Dining Market:

As they respond to the coronavirus, restaurateurs have an...
Restaurants : Covid-19 : Food & Drink
Four ways retail is becoming a phygital playground Big Ideas
Four ways retail is becoming a phygital playground:

Innovative applications of established technologies are...
Retail : Phygital : Fashion
The imperfect voices of quarantine cooking Big Ideas

The imperfect voices of quarantine cooking:

As consumers turn to home cooking as a source of comfort during crisis, culinary experts are championing a slower, simpler and more accessible approach.
Food : Home Eatertainment : Covid-19
Squadded recreates the mall effect online Big Ideas
Squadded recreates the mall effect online:

Elysa Kahn, co-founder of Squadded, highlights the potential...
Retail : Fashion : E-commerce
Inside the social media pantries of tomorrow Big Ideas
Inside the social media pantries of tomorrow:

Jessica Young, founder of natural food platform Bubble, on how...
Grocery : Health : Digital
Digital drugs will revolutionise media Big Ideas

Digital drugs will revolutionise media:

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of digital nutrition.
Health : Media : Wellbeing
Makers Market Markets
Makers Market:

As craft culture and the hobby renaissance build momentum,...
DIY : Retail : Craft
Flagship Fulfilment Micro Trends
Flagship Fulfilment:

As consumers continue to value speed, retail brands are...
Retail : Technology : Logistics
Feedback Frontiers Macro Trends

Feedback Frontiers:

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to lean in, learn and improve their model.
Retail : E-commerce : Digital
Enlightened States Macro Trends
Enlightened States:

The experience economy is pivoting towards personal...
Experience : Wellness : Leisure
Media Kitchens Micro Trends
Media Kitchens:

Delivery platforms are working with media companies and social...
Food : Drinks : Media
Discovery Grocers Micro Trends

Discovery Grocers:

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to SMS advisers.
Retail : Food : Technology
The spaces making zero-waste dining luxurious Big Ideas
The spaces making zero-waste dining luxurious:

Chefs and restaurateurs are proving that zero-waste can be...
Food : Waste : Sustainability
Healthy Snacking Market Markets
Healthy Snacking Market:

Urbanisation and an increasing preference for convenient,...
Food : Retail : Convenience
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