Senior Foresight Writer

Alex Hawkins

Alex Hawkins

Alex Hawkins Alex joined LS:N Global in 2018 and works across the website, specialising in researching and writing trends and consumer insight. In addition to leading our food and drink and retail content, he has a particular interest in design, media and health and wellness. Before joining The Future Laboratory, he worked at Soho House and It’s Nice That.

Latest articles by Alex

Total Tastes Macro Trends

Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological states.
Food : Drink : Health And Wellness
On-demand Farms Micro Trends
On-demand Farms:

The farm-to-table movement is going direct-to-consumer as...
Agriculture : Direct-to-Consumer : Food
Eco To Go Micro Trends
Eco To Go:

Packaging innovators are targeting the food delivery sector...
Food : Packaging : Materials
Brightseed maps the dark matter of nutrition Big Ideas

Brightseed maps the dark matter of nutrition:

Emma Cooper-Mullin, director of brand marketing at biotech start-up Brightseed, delves into the world of phytonutrients and their power to revolutionise diets.
Health : Food & Drink : Wellness
Deadstock Designers Micro Trends
Deadstock Designers:

As the pandemic leaves fashion brands with a glut of unsold...
Fashion : Retail : Design
Agile Artisans Micro Trends
Agile Artisans:

Revealing a more resilient business model, ethical fashion and...
Fashion : Homeware : Retail
How OffLimits is redefining emotional eating Big Ideas

How OffLimits is redefining emotional eating:

Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal category and creating a brand built around a full spectrum of emotions.
Food : Branding : Wellness
Low-impact Interfaces Micro Trends
Low-impact Interfaces:

To cut the carbon emissions of our online consumption,...
Technology : Sustainability : Design
Augmented Restaurants Micro Trends
Augmented Restaurants:

Augmented reality is creating unconventional, interactive...
Food & Drink : Social Media : Technology
Rebranding Asian food culture Big Ideas

Rebranding Asian food culture:

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocery aisle.
Food : Marketing : Convenience
Studio Stores Micro Trends
Studio Stores:

Faced with declining footfall and fallout from coronavirus,...
Retail : Media : E-commerce
Pandemic Dining Market Markets
Pandemic Dining Market:

As they respond to the coronavirus, restaurateurs have an...
Restaurants : Covid-19 : Food & Drink
Four ways retail is becoming a phygital playground Big Ideas

Four ways retail is becoming a phygital playground:

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical touchpoints.
Retail : Phygital : Fashion
The imperfect voices of quarantine cooking Big Ideas
The imperfect voices of quarantine cooking:

As consumers turn to home cooking as a source of comfort...
Food : Home Eatertainment : Covid-19
Squadded recreates the mall effect online Big Ideas
Squadded recreates the mall effect online:

Elysa Kahn, co-founder of Squadded, highlights the potential...
Retail : Fashion : E-commerce
Inside the social media pantries of tomorrow Big Ideas

Inside the social media pantries of tomorrow:

Jessica Young, founder of natural food platform Bubble, on how hype groceries and digital culture are changing our relationship with what we eat.

Grocery : Health : Digital
Digital drugs will revolutionise media Big Ideas
Digital drugs will revolutionise media:

Michael Moskowitz, founder of digital health innovator AeBeZe...
Health : Media : Wellbeing
Makers Market Markets
Makers Market:

As craft culture and the hobby renaissance build momentum,...
DIY : Retail : Craft
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