Senior Foresight Writer

Alex Hawkins

Alex Hawkins

Alex Hawkins Alex joined LS:N Global in 2018 and works across the website, specialising in researching and writing trends and consumer insight. In addition to leading our food and drink and retail content, he has a particular interest in design, media and health and wellness. Before joining The Future Laboratory, he worked at Soho House and It’s Nice That.

Latest articles by Alex

Modern Mezcal Micro Trends

Modern Mezcal:

As interest in tequila and agave-based spirits booms, small-batch mezcal is being thrust into the mainstream and rebranded for a new global audience.

Branding : Drinks : Packaging
Certified Skincare Micro Trends
Certified Skincare:

Beauty brands are turning to a series of labelling innovations...
Beauty : Packaging : Technology
Alternet Economies Macro Trends
Alternet Economies:

A technological counter-culture is decentralising capitalism,...
Technology : FinTech : Internet
TikTok Tastes Micro Trends

TikTok Tastes:

TikTok’s influence on food and drink trends is crossing over into the real world, inspiring new brands and products, as well as menu and marketing concepts.
Food : Drinks : Social Media
Exertainment Market Markets
Exertainment Market:

As consumers look for new ways to inject fun into fitness,...
Fitness : Entertainment : Wellness
Five innovators modernising food and drink Big Ideas
Five innovators modernising food and drink:

From chef collectives to innovative designers, discover the...
Food : Drinks : Media
Hacking the senses will redefine self-care Big Ideas

Hacking the senses will redefine self-care:

Charles Spence, a world expert in multi-sensory perception, highlights how knowledge of our senses can have a profound effect on health and wellbeing.

Health : Wellness : Sensory Experience
The Urgent Company accelerates sustainability Big Ideas
The Urgent Company accelerates sustainability:

Industrialised food systems are broken. Paul Kollesoff,...
Food : Sustainability : Drink
Decarbonising Diets Market Markets
Decarbonising Diets Market:

A growing awareness among consumers of their individual carbon...
Food : Drink : Sustainability
The hyper-local services levelling up logistics Big Ideas

The hyper-local services levelling up logistics:

From ride-sharing retail to community collection points, third-party services are elevating, expediting and securing the delivery of online orders.
Retail : E-commerce : Logistics
Climate-adaptive Wineries Micro Trends
Climate-adaptive Wineries:

As the wine industry adapts to extreme weather and wildfires,...
Wine : Climate Change : Sustainability
The Big Idea: How retail is becoming a phygital playground News
The Big Idea: How retail is becoming a phygital playground:

With bricks-and-mortar retail facing new challenges amid...
Retail : Phygital : Fashion
The Space: Off-White’s Miami flagship News

The Space: Off-White’s Miami flagship:

Virgil Abloh and architects AMO designed the Off-White flagship in Miami Design District to serve seamlessly as a fulfilment centre and multipurpose events space.
Luxury : Fashion : Hospitality
Pandemic Pop-ups Micro Trends
Pandemic Pop-ups:

Agile, adaptable and short-term shop concepts are emerging as...
Retail : Pop-ups : Bricks-and-mortar
The new-age vinegars re-inventing acidity Big Ideas
The new-age vinegars re-inventing acidity:

Craft vinegar is evolving as a health food and a high-end...
Food : Pantry : Vinegar
MetaFactory creates internet-owned brands Big Ideas

MetaFactory creates internet-owned brands:

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.
Retail : Cryptocurrency : Fashion
Second-hand Brands Micro Trends
Second-hand Brands:

Brands are taking back control of their second-hand stock and...
Retail : Resale : Fashion
Total Tastes Macro Trends
Total Tastes:

The food-as-medicine movement is being rebranded to fit modern...
Food : Drink : Health And Wellness
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