Step inside the Harrods store this month and you will find a distinct festival feel – a Christian Dior dove grey-coloured kind. Lifts are decorated in playfully illustrated silhouettes of Dior-clad women. On the beauty floor, fresh roses are packed neatly into striking plinth-like vases with the new Dior fragrance on display. The windows are adorned with themed dove grey Dior scenes, and grey Dior flags fly proudly around the entire store frontage.