Off-price Retail Strategies
To counteract the surplus stock resulting from Covid-19 closures and slower spending, brands are innovating with new off-price retail strategies that add to the cachet of their brand rather than diminish it.
By Rhiannon McGregor and Rumi Josephs
:strip_exif():strip_icc()/filestorage/images/101102/0-1.jpeg)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/127057/thefuturelaboratory-httpss-mj-rung3dpl1zpekw-whisky-glass-with-515635a3-bec7-4d3b-a5c8-9e13dbe72799.png)
:strip_exif():strip_icc()/filestorage/images/126938/ee-002.jpeg)
:strip_exif():strip_icc()/filestorage/images/126970/daybreaker-nyc-2025-05-21-sashabianca-0376.png)
:strip_exif():strip_icc()/filestorage/images/126700/dsc07161.jpg)
:strip_exif():strip_icc()/filestorage/images/124920/13-zha-kafd-metro-station-hufton-crow.jpg)
:strip_exif():strip_icc()/filestorage/images/126683/ymo2065.jpg)
:strip_exif():strip_icc()/filestorage/images/126649/the-dreamery-06.jpg)
:strip_exif():strip_icc()/filestorage/images/126424/thefuturelaboratory-httpss-mj-run0kjlurqoiew-httpss-mj-runcw35b-2e29745e-a189-4daf-b162-fe17c6a0e3ea.png)
:strip_exif():strip_icc()/filestorage/images/126226/tukisonga6846.JPG)
:strip_exif():strip_icc()/filestorage/images/126153/alessia-boveri-kj-nrzw3ayq-unsplash.jpg)