In a time of global chaos, we outline the steps businesses can take to imagine new scenarios and build future-fit strategies to turn uncertainty into action.
We have been living in an age of self-censorship, hyper-safe spaces and social comfort zones. But as global anxieties abound, a countermovement of resilience is breaking through.
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For some of the world’s biggest and emerging tourism destinations, this was the year that big-budget recovery strategies were retired in favour of slower, more tactical approaches to maintaining visitor numbers – as well as the natural landscapes that attract them.